To judge by the pre-event publicity, the 88th running of the Geneva motor show looked as if it should best be described as a “Let’s punish Tesla” event.
The world’s biggest and best car makers have long promised that they wouldn’t leave the glamorous, growing electric premium car space to a Californian upstart for long, and this looked like being the place they proved it.
It turned out that way too. There were more credible, near-production electric and electrified cars on hand than at any previous European motor show, and these were also the cars that took most attention, trumping just for once the ever-present crop of somewhat preposterous hypercars and tastelessly modified luxury motors “for rich individualists”.
Finding this year’s show star wasn’t hard. You needed to look no further than Jaguar Land Rover’s new, huge and expensive stand, where the all-electric Jaguar I-Pace took centre stage. The car, driven by selected hacks before the show’s opening, was the darling of the throng as few cars ever are, being honestly admired even by rivals.
It looked brilliant in the metal and the plaudits were so numerous that even JLR’s CEO, Ralf Speth, who would normally rather have his teeth pulled than boast about one of his cars, was forced to admit that the reception had been “fantastic”.
The Jaguar’s lead over rivals will be short-lived: both Audi and Mercedes have similar cars nearly ready. But everyone admitted Jaguar’s execution had been exceptional. If one design showed how electrification could free up cars’ proportions, this was it.
Other credible electric cars stood almost shoulder-to-shoulder. There was the Volkswagen ID Vizzion, a 300bhp flagship due in 2022 that’s smaller than Phaeton but just as roomy.Aston Martin showed the Lagonda Vision Concept from its new stand-alone sub-brand, a battery limo aiming to fit between Rolls-Royce and Bentley and purporting to show that modernity and luxury were not mutually exclusive.