The motor industry has in the past been accused of being slow to progress, particularly in terms of gender equality.
Motor show stand girls are a prime example of this. There are very few other industries where human beings are used quite so flagrantly as furniture for a new product.
Imagine if Apple, upon the advent of the iPhone 7, had brought out its new model in the exquisitely manicured hands of a buxom, tight-dress-clad ‘stand girl’.
At the Paris motor show, the most recent large automotive event, girls were still employed to draw eyes to the show stands of multiple manufacturers. But does it still need to happen?
With such important and eye-catching cars on display, do manufacturers still need to use show girls to draw people in? No journalist worth their press accreditation should give a hoot whether there’s a pretty woman nearby when a company’s important new car is rotating like a giant metal rotisserie on a turntable five feet to the left, with an interview-prepped executive lurking nearby.