A First Edition, limited to 250 cars, initially tops the range, at £26,825, rising to £29,750 with four-wheel drive and an auto gearbox.
Although the plug-in hybrid Outlander PHEV has been a success, Mitsubishi has been left behind in the SUV boom, with cars such as the Qashqai far outselling its offerings.
Mitsubishi now has a new boss in Carlos Ghosn after he left Nissan to take the helm, so a wave of new models is expected. In the short term, the Eclipse Cross will need to do much to boost sales in a growing market before the Japanese manufacturer's future plans are revealed.
The Eclipse Cross will have the option of two engines: a new 1.5-litre turbocharged petrol with a new CVT transmission that is said to feature an eight-speed Sport Mode manual override and a 2.2-litre diesel, which is said to be specifically modified for the Eclipse Cross and comes with a new eight-speed automatic transmission.
Aesthetically, the Eclipse Cross gets the same Dynamic Shield front-end design as the ASX and Outlander, plus a new red exterior paint colour.
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Inside, the Eclipse Cross gets a tablet-like infotainment system with a Smartphone Link Display Audio system that supports the Apple CarPlay and Android Auto smartphone mirroring apps. It also gets a touchpad controller and head-up display. Meanwhile, the rear seats split-fold 60/40.
Future plans for the company include a replacement for the Outlander and Outlander PHEV, which is expected in 2020, while a more direct Juke rival that is smaller than the ASX is tipped for a 2019 launch.
It's not clear when the ageing Mitsubishi Shogun will be replaced, although reports suggest an equally rugged new model has long been under development.