Legendary Italian design house produced its own-brand model for the first time to rival the Audi R8; a follow-up roadster will be revealed in Geneva
Steve Cropley Autocar
13 February 2018

The Italdesign Zerouno will gain a convertible variant to cater to demand, after the design house sold all five examples of the coupé it produced.

All five slots for the Italdesign Zerouno were sold to customers - but the brand has now shown a murky image of a drop-top version, suggesting that it has bowed to demand from customers to produce more examples of the supercar.

The car makes up part of Italdesign's 50th anniversary celebrations, and will be on display at the Geneva motor show next month. 

Following the public debut of its first car - the Zerouno coupé - at the Geneva motor show, the brand brought chassis number 002 (finished in red) to the Pebble Beach show in California last year. Italdesign also showed a Zerouno at the Salon Privé event, which took place at Blenheim Palace in summer.

The V10 supercar is capable of over 200mph and has been launched by the famous Turin-based design house, which was founded by Giorgetto Giugiaro in the late 1960s and now part of Volkswagen Group. It marks the first of several planned low-volume models produced by the new Italdesign Automobili Speciali.

Although not officially revealed, the entry-level price for a Zerouno is said to be more than £1.3 million - but it is tipped to cost close to £2m after owners add their chosen extras. These include a wide variety of trim, equipment and performance personalisation options.

The five customer cars were aimed at “collectors and visionary enthusiasts”. The brand said it still has several buyers after a car, so was previously exploring "possibility to build a roadster version",  having already opened "dialogue with customers worldwide to truly materialise their wishes into it".

Speaking to Autocar last year, Filippo Perini, Italdesign’s supercar project chief and head of innovation design, said of the first model: “For the first time, we can offer collectors the chance to order a true made-to-measure car."

Perini added that, every year from 2017 on, the company will develop a new car bearing its own badge, “always in a very exclusive number of examples”.

The new supercar uses a 5.2-litre V10 petrol engine shared with the top-end versions of the Audi R8. It also adopts Audi’s quattro permanent four-wheel-drive system. Top speed is estimated at 205mph and the 0-62mph acceleration time will be just 3.2sec.

The company’s engineers promise “racing car performance with type approval”, so the car can be used on normal roads.

Sophisticated aerodynamics and lightweight construction are major themes in Italdesign’s first supercar. The body features a prominent front splitter, louvres over the wheel arches to relieve air pressure, side-mounted fins and a racing-style rear spoiler that works in conjunction with a large underbody diffuser to tune the car’s high-speed aerodynamics.

The body panels are made entirely of carbonfibre and the car is expected to have a kerb weight that will undercut Volkswagen Group’s other V10-engined supercar models, the R8 and the Lamborghini Huracan, which weigh 1595kg and 1575kg respectively.

The overall impression of the styling is of a modernised Lancia Stratos, although Italdesign’s supercar is more than a metre longer than that model. The Zerouno is similar in footprint to the Lamborghini Aventador, at 4.87m in overall length.

The relationship with Lamborghini is far from coincidental, given that it was Audi-owned Lamborghini that completed a purchase of Italdesign in 2015, after buying a 90% interest from the Giugiaro family five years earlier.

The Zerouno's engineers revealed little about the provenance of their new car’s underpinnings, confirming only that it uses “a modular chassis in carbonfibre and aluminium”.

There’s no suggestion that anyone but Italdesign created this car. Company insiders say it is the work of a 60-strong band of designers, engineers, technicians and composite experts, brought together under Perini.

“This project is the result of almost 50 years’ expertise in design, engineering and construction of fully functional automobiles,” said Perini. “We are absolutely delighted to make our debut in this market.”

Salon Privé co-founder David Bagley said of the car's UK reveal: “It’s an honour to be chosen as the location to host Italdesign’s UK debut. Following the Zerouno’s official launch at the Geneva motor show, where we also saw the new painted Pirelli P Zero tyres, I’m delighted to welcome Italdesign and its sublime supercar to Salon Privé this year."

From city cars to hypercars: Italdesign's history

Italdesign has designed many successful supercars in its 50 years. Think BMW M1, Lotus Esprit and Maserati MC12, for starters. However, its most spectacular achievements have been its seminal everyman cars, first among them the original Volkswagen Golf, the flat-screened Fiat Panda and the iconic Alfa Romeo Alfasud.

This is probably because Giugiaro — the company’s co-founder and star designer for 40 years — had already designed plenty of sports and supercars by the time he decided, with Aldo Mantovani, to open his own studio.

The Alfa Romeo GTV, De Tomaso Mangusta, Ferrari 250 GT Bertone and Maserati's Quattroporte, Merak and Bora were among the dozens of cars he created.

By the time Italdesign was up and running, Giugiaro was working on concepts such as the Lancia Megagamma (which pioneered MPVs even before the Renault Espace), at least a dozen production Fiats and half a dozen Alfa Romeos, plus myriad Daewoos, Hyundais, Seats and Ssangyongs.

He and Mantovani believed that if an affordable car had to have a skin, it might as well have a good-looking one.

Italdesign was sold to Volkswagen Group in 2010, mostly because Giugiaro, 72 at the time, wanted to retire. He finally left the company in 2015. But his haven of creativity at Moncalieri, just outside Turin, lives on.

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22 February 2017
It looks like something someone made in a shed a couple of years ago. A mix between boring and vulgar. 2 million? No, thank you.



24 February 2017
Ever since Giugiaro leaved (or forced to leave) his baby in the hands of VAG, the iconic styling house no longer possessed the co-founder's brilliant design spirit. Italdesign is now known simply as a commercialised brand entity that take advantage of Giugiaro's hard earned company portfolio of car concepts and then go about styling or making more cars that lack soul and substance. However there were exceptions such as the Audi Nunak concept (or whatever it was called) and this... erm the Italdesign V10 supercar based ironically from the current-gen Audi R8. The non-controversial styling looks like a dumbed down Lamborghini Centenario which is not that bad considering it is not designed to be a hypercar. But if I were given a choice between this and the R8 V10, I will choose the latter. Any time any day.

de_design2  l  Exclusively Bespoke®

7 August 2017

It's beyond horrible.

22 February 2017
There was a time when 'bespoke Italian supercar' meant something. Reading between the lines this IS an Audi R8 just in uglier clothing.

Also, when did the Aventador have a V10?

22 February 2017
Is this the best the great Ital design house could come up with? As only 5 cars are to be made, neither performance nor looks matters. It is rarity value that really matters and I think Ital knows this. But to the rest of us (to me at least) this is yet another of those ultra-rare hypercars that fails to inspire. Mainstream manufacturers like Mercedes and Aston Martin obviously realise that the "Limited Edition" cashcow is too good an opportunity to miss.

22 February 2017
Not wanting to sound like a communist but there are just too many people with too much of our money! I remember the 70's and 80's when Aston, Ferrari and Lamborghini made their top of the range cars at not much more than 1 a week and the most expensive they were in today's terms was about £300k. The world is going out of kilter. As much as I love the P1, 918 etc... I think we really are heading in the wrong direction. The economy needs a rebalance if only to snuff out utter garbage like this.

22 February 2017
What an amateurish mess it looks, surely the great man cant be behind it ?

XXXX just went POP.

22 February 2017
Has someone been playing with the BS generator again? Here's a car, it'll cost you 2 million, and it'll make you a 'visionary enthusiast'. You can see how the super rich get suckered in can't you? Well, maybe not. That Fiat Panda though... Utilitarian appeal and character by the absolute bucket load. I know which car I'd prefer in my garage.


22 February 2017
C'mon, don't trash the Stratos like that. The Stratos was as pure, influencial and rally - focused as this turd is monstrous, forgettable and pretentious! Poor Giorgetto Giugiaro. Can you imagine what he thinks of this...

22 February 2017
More like a cross between a De Tomaso Pantera and one of the more extreme, limited production Lamborghinis of recent years. To me it looks like it is aimed at fat, rich Americans, not “collectors and visionary enthusiasts”.



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