The seventh-generation Ford Fiesta will be priced from £12,715 when it goes on sale in the Spring.
For that price, you get a three-door Style model, while best-selling Zetec trim starts at £14,215 and top-spec Vignale gets a £19,345 pricetag.
Those prices keep the Fiesta – which is the best selling car in the country – competitive with its supermini rivals. The Volkswagen Polo starts at just under £12,000 but is about to be replaced while the Vauxhall Corsa remains a budget alternative to the Fiesta, with prices starting from £10,500.
The Fiesta will also be available with a new Fiesta Active model that tackles the current crossover trend, and pricing will be announced at a later date.
The jacked-up, SUV-like trim is claimed to combine “rugged SUV styling with hatchback practicality and true Fiesta driving dynamics”.
Luxurious Vignale trim joins the range, complete with quilted leather seats and an extensive range of kit, in order to address the growing popularity of higher-end trim levels.
The Fiesta’s styling has changed dramatically over the years, but Ford has taken an evolutionary approach with this seventh-generation model.
Eight years into its life, the current Fiesta remains the UK’s best-selling car. Referring to the less than dramatic departure in design for the new model, a Ford insider said: “It works for Volkswagen with the Golf.”
As such, the new car is instantly recognisable as a Fiesta, although it does have a broader grille and slimmer headlights than the current model, along with horizontal rather than vertical tail-lights, in an effort to make it appear wider and more grown-up.
Alongside the Active and Vignale specifications, those who want a sportier look will still be able to specify an ST Line trim, which brings bespoke alloy wheels, a more aggressive grille and side skirts, sports seats, a flat-bottomed steering wheel and sports suspension.