Currently reading: Rolls-Royce showcases bespoke division creations
Rolls-Royce’s bespoke division is displaying its work at the Geneva motor show with three Phantoms and a Dawn
Jimi Beckwith
News
2 mins read
6 March 2018

Rolls-Royce's bespoke division, which brand executives have previously told Autocar is used by almost every single customer, is displaying four cars at the Geneva motor show.

The most distinctive is the Dawn Aero Cowling, which covers the rear seats of the convertible in a deck with rear buttresses, mimicking a traditional two-seat roadster’s rear deck. The deck is removable, leather-lined, and primarily made from carbonfibre and aluminium. 

In a nod to the brand’s history, the first of the bespoke, short-wheelbase Phantoms is named ‘The Gentleman’s Tourer. It features custom exterior paintwork, with gunmetal grey for the body and satin silver for the bonnet. The two-tone scheme is a nod to the customer’s interest in aviation, and the paint was specifically developed for this car. 

The next Phantom, named ‘Whispered Muse’, makes use of its dashboard ‘gallery’, behind which the owner can choose to display artwork. The artwork of designer Helen Amy Murray is displayed in this car, with folds of silk representing the flowing fabric behind the Spirit of Ecstasy. The design is continued into the fabric lining of the doors. Some of the interior trim is finished in rose gold, as is the Spirit of Ecstasy, in a first for Rolls-Royce.

On the outside, Rolls-Royce has employed a ‘crystal effect’ finish, for which ten layers of paint are applied, as well as a layer of clear-coat infused with glass. 

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The third Phantom is called ‘A Moment in Time’ and features inside the gallery a piece of aluminium modelled on the shape of a length of silk suspended in water. A unique veneer colour features on the inside, with the exterior painted to match. 

The latest Phantom was launched late last year, with first customer deliveries having taken place in January. It’s the first car to use Rolls-Royce’s new aluminium ‘architecture of luxury’ underpinnings, upon which every Rolls-Royce of the coming generation will be based.

That includes the upcoming Cullinan – the brand’s first SUV and its first four-wheel drive car. This will build upon the Phantom’s appeal, being of a similar size and design to Rolls-Royce's staple saloon. The Cullinan will not appear at the Geneva motor show but is expected to be revealed soon, given that sales are expected to begin before the year’s end. 

Read more

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Rolls-Royce Sweptail: what it's like to drive a bespoke one-off

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Vidge 123 5 March 2018

Well I quite like them!

I especially like the 2 seater dawn and the blue phantom.

i will never be able to afford one. But should my euromillions numbers come up a Rolls would be on my list. 

Like them or hate them. They are the pinicle of luxury car travel. All these are demonstrating is the personalisation available. 

289 8 March 2018

@ vidge 123

quote " they are the pinnacle of luxury car travel'..........really?

I have ridden in a Phantom and didnt notice any advantage over an S-class LWB

It certainly makes more of a statement than an S-Class but whether thats a good thing or not depends on whether you need to look a prick, desperately trying to show how much disposable income you have!

abkq 5 March 2018

Sad to see RR reduced to

Sad to see RR reduced to bling.

Those two individual rear seats are as vulgar as one of those Osim massage chairs.

And those crystal inlays, monogrammed headrests ... I could go on.

 

80sXS 5 March 2018

I'd rather have a classic

A couple of years ago I had a look around an absolutely stunning Corniche coupe at the London Classic Car Show. I'm sure they were seen as ostentatious at the time of their release, but time has been very kind to classic Rollers. I can't see time being as kind to this little assortment.