Rolls-Royce’s bespoke division is displaying its work at the Geneva motor show with three Phantoms and a Dawn

Rolls-Royce's bespoke division, which brand executives have previously told Autocar is used by almost every single customer, is displaying four cars at the Geneva motor show.

The most distinctive is the Dawn Aero Cowling, which covers the rear seats of the convertible in a deck with rear buttresses, mimicking a traditional two-seat roadster’s rear deck. The deck is removable, leather-lined, and primarily made from carbonfibre and aluminium. 

In a nod to the brand’s history, the first of the bespoke, short-wheelbase Phantoms is named ‘The Gentleman’s Tourer. It features custom exterior paintwork, with gunmetal grey for the body and satin silver for the bonnet. The two-tone scheme is a nod to the customer’s interest in aviation, and the paint was specifically developed for this car. 

The next Phantom, named ‘Whispered Muse’, makes use of its dashboard ‘gallery’, behind which the owner can choose to display artwork. The artwork of designer Helen Amy Murray is displayed in this car, with folds of silk representing the flowing fabric behind the Spirit of Ecstasy. The design is continued into the fabric lining of the doors. Some of the interior trim is finished in rose gold, as is the Spirit of Ecstasy, in a first for Rolls-Royce.

On the outside, Rolls-Royce has employed a ‘crystal effect’ finish, for which ten layers of paint are applied, as well as a layer of clear-coat infused with glass. 

The third Phantom is called ‘A Moment in Time’ and features inside the gallery a piece of aluminium modelled on the shape of a length of silk suspended in water. A unique veneer colour features on the inside, with the exterior painted to match. 

The latest Phantom was launched late last year, with first customer deliveries having taken place in January. It’s the first car to use Rolls-Royce’s new aluminium ‘architecture of luxury’ underpinnings, upon which every Rolls-Royce of the coming generation will be based.

That includes the upcoming Cullinan – the brand’s first SUV and its first four-wheel drive car. This will build upon the Phantom’s appeal, being of a similar size and design to Rolls-Royce's staple saloon. The Cullinan will not appear at the Geneva motor show but is expected to be revealed soon, given that sales are expected to begin before the year’s end. 

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Our Verdict

Rolls Royce Phantom 2018 review hero front

The eighth-gen Rolls Royce Phantom is the second of the company's modern era. Is it still a world-beater?

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5 March 2018

Have to say, having been driven in Bentley flying Spur recently I can honestly see the appeal of Cars like this, but, I wouldn’t want to drive one, I feel you should be driven in them, because all that sumptuous Leather, deep pile Carpet you take that all in, the smell of the whole inside is wonderful, no, if I’m buying it, I’m speccing it, I should be driven in it....!

Peter Cavellini.


5 March 2018 now a byword for Vulgar ostentation, utterly devoid of taste. Definitely not aimed at gentlemen!

Therefore clearly, and accurately aimed directly at their true target market!

5 March 2018
289 wrote: now a byword for Vulgar ostentation, utterly devoid of taste. Definitely not aimed at gentlemen!

Therefore clearly, and accurately aimed directly at their true target market!

flat cap n whippets...!, it’s not an argument about class, it’s a topic on our British craftsman who design, build these luxury motors, plus, applying your theory why, are most Wedding cars RR’s..?

Peter Cavellini.


8 March 2018

Not saying this is about class Peter, to be a gentleman doesnt necessarily infer class structure....not these days anyway.

You are right Peter in that they are widely used as wedding cars....often see fleets of them on 'Gipsy Weddings' TV programmes....probably need the size to get the meringue dresses in. You will notice that most wedding cars of choice are 'classic' Rolls Royces, from an era when they still had a certain style. The Shadow was the last of them.

5 March 2018

A couple of years ago I had a look around an absolutely stunning Corniche coupe at the London Classic Car Show. I'm sure they were seen as ostentatious at the time of their release, but time has been very kind to classic Rollers. I can't see time being as kind to this little assortment.

5 March 2018

Sad to see RR reduced to bling.

Those two individual rear seats are as vulgar as one of those Osim massage chairs.

And those crystal inlays, monogrammed headrests ... I could go on.


5 March 2018

I especially like the 2 seater dawn and the blue phantom.

i will never be able to afford one. But should my euromillions numbers come up a Rolls would be on my list. 

Like them or hate them. They are the pinicle of luxury car travel. All these are demonstrating is the personalisation available. 


8 March 2018

quote " they are the pinnacle of luxury car travel'..........really?

I have ridden in a Phantom and didnt notice any advantage over an S-class LWB

It certainly makes more of a statement than an S-Class but whether thats a good thing or not depends on whether you need to look a prick, desperately trying to show how much disposable income you have!

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