Matt Prior

Matt Prior
Title: Editor-at-large

Matt is Autocar’s lead features writer and presenter, is the main face of Autocar’s YouTube channel, presents the My Week In Cars podcast and has written his weekly column, Tester’s Notes, since 2013.

Matt is an automotive engineer who has been writing and talking about cars since 1997. He joined Autocar in 2005 as deputy road test editor, prior to which he was road test editor and world rally editor for Channel 4’s automotive website, 4Car. 

Into all things engineering and automotive from any era, Matt is as comfortable regularly contributing to sibling titles Move Electric and Classic & Sports Car as he is writing for Autocar. He has a racing licence, and some malfunctioning classic cars and motorbikes. 

Matt is an expert in:

  • Engineering and technology
  • Road testing
  • Vehicle dynamics

Matt Prior Q&A

What was your biggest news story?

Matt is consistently among the first journalists to drive the world’s most important new cars. Nearly 2m people have watched his thoughts on the McLaren F1, P1, and Senna specials. Was first to break the news that Mitsubishi was cancelling the Evo and pivoting to electrification, a story picked-up (and initially disbelieved) worldwide.

What’s the best car you’ve ever driven?

Arguably not a McLaren F1, nor a Bugatti Chiron or Bentley Batur, but a 2009 Ford Fiesta Zetec S. So much fun on the road, in a compact package with a superb ride and handling mix, brilliant steering, and all for under £15,000 at the time.

What will the car industry look like in 20 years?

For most of us, the car will still be the quickest, easiest and most cost-efficient way to get around.

Ford Focus ST Track Pack vs Toyota GR86 front cornering
Fun motors are quickly rising in price: the GR86 is more than £30,000, and the Focus ST tips £40k
News

Lap dancers: Ford Focus ST Track Pack vs Toyota GR86

White-collar warriors meet at Anglesey for a showdown on road and track

Lap dancers: Ford Focus ST Track Pack vs Toyota GR86
Matt Prior opinion
Slogans take years to sink into public consciousness, even if they’re very clever
Opinion

Why don't car firms have good slogans anymore?

The best slogans are those that stay around for decades, but reinvented ones come with a big problem

Why don't car firms have good slogans anymore?
Car review

Vauxhall Astra Electric

Vauxhall turns its smartly styled new family hatchback and estate into an electric car

Vauxhall Astra Electric
Matt Prior opinion
The Hyundai Ioniq 5 N has endless driving mode combinations
Opinion

How many drive modes is too many?

With Hyundai's Ioniq 5 N having 2000 combinations for its drive modes, has it all gone too far?

How many drive modes is too many?
Car review

Hyundai Santa Fe

The new Hyundai Santa Fe arrives offering excellent interior room and practicality

Hyundai Santa Fe
Opinion

Why the record-breaking Bloodhound project has a future

Bloodhound is looking for £12 million - is it the project's last shot?

Why the record-breaking Bloodhound project has a future
Car review

Hyundai Ioniq 5 N

Can Hyundai take its fun, exciting hot hatch recipe into the electric era?

Hyundai Ioniq 5 N
Opinion

The unlikely design inspiration for the Lotus Evija

Prior discusses the influence of the Lotus 340R, and just how feasible is mega-miling a car?

The unlikely design inspiration for the Lotus Evija
Long-Term Review

Genesis G70 Shooting Brake 2023 long-term test

BMW 3 Series rival from upmarket Hyundai brand arrives with much to prove

Genesis G70 Shooting Brake 2023 long-term test
Matt Prior opinion
Motorists are finding some of the latest safety features, that will have to be fitted, annoying
Opinion

Why EU law makers should be careful what they wish for

In-car safety systems are getting more intrusive, and firms are vilified if they don't fit them - does the public care?

Why EU law makers should be careful what they wish for
2023 Polestar 4 at Shanghai motor show 71
The Polestar 4 will be priced between £50,000 and £65,000
News

First ride: New 2023 Polestar 4

Rakish SUV-coupé gains autonomous tech with 'centimetre precision'; gets up to 537bhp

First ride: New 2023 Polestar 4

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