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Hyundai’s US-market breakthrough SUV aims for greater European success

The Hyundai Santa Fe might seem to European eyes like something of a bit-part player in the SUV market, but it has a celebrated status within the car maker’s own internal company circles.

This car’s introduction was a watershed moment in the development of Hyundai’s fortunes in the all-important North American car market. When the first-generation version was introduced in 2000, the Korean firm sold just shy of a quarter of a million cars in the US; but, by the time it was replaced, Hyundai’s US sales footprint had almost doubled. Buyers on the other side of the pond instantly warmed to the value, practicality, comfort and convenience of this car in a way that made its reception elsewhere in the world of much less import.

Hyundai’s way to make this big SUV more attractive seems to be to add creases. They meet on the rear door to make a panel that looks as if it must be particularly complicated to press

So how do you update and change the Santa Fe in order to cash in on the global appetite for cars of its ilk without putting such established success at risk? It’s a question that must have been pondered more during the design and engineering process of this fourth-generation version than on either occasion when the Santa Fe has been replaced before. There are so many enlarged, seven-seat-adapted compact European SUVs encroaching on its patch, as well as a burgeoning set of premium-branded compact and mid-sized SUVs – therefore many more ways to spend a Santa Fe-sized budget on a family 4x4 than there was even five years ago.

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Hyundai’s answer, which the Autocar road test microscope is focused on this week, broadly seems to be ‘steady as she goes’. The fourth-generation Santa Fe gets smarter looks, a stiffer, lighter chassis, and new suspension and driveline systems. And, though we’re testing it with the familiar 2.2-litre four-cylinder diesel engine, it will also be the first car of its lineage to depart from diesel power, with Hyundai preparing to introduce petrol-electric hybrid and plug-in hybrid versions in the medium-term future.

Price £43,295 Power 197bhp Torque 325lb ft 0-60mph 9.3sec 30-70mph in fourth 9.8sec Fuel economy 37.5mpg CO2 emissions 164g/km 70-0mph 46.8m (damp)

First drives