The £37,935 starting price is a little more than the equivalent Jaguar XE R-Sport and BMW 330i M Sport but the Giulia has a welcome on-paper power advantage over both to help sweeten the pill. Standard equipment is decent, too, including an 8.8-inch Alfa Connect infotainment system, parking sensors, dual-zone climate and a full suite of driver aids and alerts.
Visually it’s set apart from other Giulias by the Speciale-based bodykit, black-rimmed windows, unique 18-inch ‘Turbine’ wheels and signature Misano Blue paint, the latter a £695 option. Veloce badges on the wings finish the package off, the combined effect unmistakably sporty but restrained and classy. It’ll impress you in the showroom. Can it carry that through to the test drive?
What's it like?
Basically a petrol-engined Giulia Speciale with the extra urge you’d want to deliver on the sporty looks. This, you’ll correctly guess, is a good thing. Those expecting a dose of Quadrifoglio-style attitude at a more affordable price may be left wanting but it remains a big step from the 276bhp Veloce to the 503bhp performance flagship.
The Veloce narrows the gap a little though and feels usefully more muscular than the 197bhp version. The engine isn’t the most refined though, being a little clattery around town and sounding surprisingly diesel-like when the stop-start cuts in. The power delivery is very boosty, too, despite the impressive low-down torque. It’s not lag as such, just a very obvious forced-induction feel.
Once up to speed, though, the extra mid-range response is most welcome, the Veloce equally satisfying whether you leave the eight-speed auto to its own devices or take control via the aluminium paddles. Optional on lesser Giulias they’re standard on the Veloce and much more exotic than the flimsy plastic paddles seen on rivals such as the Audi A4. Alfa Romeo has done an excellent calibration job with the gearbox and you never really crave a manual, the ability to flick up and down the 'box to tap into the engine’s sweet spot making twisty mountain roads an enjoyably interactive experience.
Although we drove the Q4 version its torque-bias gives a good sense of how the rear-driven UK car will handle. Like all Giulias the steering is light, direct and responsive, and in combination with well-judged spring/damper rates it has a great sense of flow. To the extent that the sharper damper setting - dialled in by switching to Dynamic on the three-way DNA switch - really isn’t necessary. Thankfully you can override it and keep the dampers in their softer setting while enjoying the crisper throttle response and gearshifts. Or just not bother with the £1950 Performance Package they’re bundled in with.