Compact, practical and affordable cars have become the cornerstone of Citroën’s business in the UK.
MPVs now dominate the more expensive end of Citroën’s line-up, with the C3 Picasso and C4 Cactus somewhere in the middle and the C1 propping things up at the bottom. And if the hole that leaves for the C3 is a fairly unmistakable one, then so too is the pressure on it to generate a large share of sales volume.
In the past, Citroën has succeeded by making its supermini conspicuously spacious and, because the DS 3 has become the desirable three-door variant by substitution, doggedly innocuous to look at.
Which makes the styling direction of this new model all the more interesting. Its predecessor looked rather like the forgettable car it replaced; the follow-up, while closely related underneath, is outwardly quite different.
Not only does it enlarge the C1’s cutesy front end but it also adopts the C4 Cactus’s Airbump flanks. Throw in two-tone paint and it’s readily apparent that Citroën is actively seeking a more style-conscious sort of customer.