2015 market share 0.32 per cent (up from 0.19 per cent)
As expected, the Forfour is taking about two-thirds of Smart sales, because it costs barely more than the Fortwo. Interestingly, the Forfour is selling in similar numbers to its cheaper, jointly developed twin, the Renault Twingo.
2015 market share 0.13 per cent (up from 0.06 per cent)
Yes, its market share has doubled during 2015, but it’s still small, and four inexpensive model ranges selling a total of fewer than 4000 cars a year is an accountant’s nightmare. It is hard to see where the breakthrough will come from.
2015 market share 0.13 per cent (up from 0.11 per cent)
In the US, ‘Subaru and sandals’ means university-educated liberals. In the UK, it means nothing at all. Subaru’s engineering qualities are hidden behind an image-free badge and high prices here.
2015 market share 1.32 per cent(down from 1.53 per cent)
Market share fell in 2015 as the big-selling Alto was being replaced by the Celerio. With help from the new Vitara, it should recover in 2016
2015 market share 3.83 per cent (up from 3.82 per cent)
The stagnant market share is a metaphor for the stagnant Yaris/Auris/Avensis ranges. The GT86 looks less like a rallying call for car dynamics than a cry in the dark.
2015 market share 10.15 per cent (down from 10.65 per cent)
Vauxhall will grow its market share in 2016 — partly because of the new Astra and partly because the MD who wanted to reduce discounting left suddenly in September.
2015 market share 8.53 per cent (down from 8.67 per cent)
Volkswagen’s apparent sales stability in the face of ‘dieselgate’ is inconclusive. It will take a while before we know if demand is stable, or if VW is increasing discounts to maintain sales volumes.
2015 market share 1.62 per cent (down from 1.66 per cent)
The swap to the new XC90 cost Volvo sales, but 2016 should be better. The XC90 is crucial to Volvo’s attempt to become a premium brand again.
It was a good year to be selling...
Compact executive cars - The Jaguar XE brought new people into the class, and existing models actually increased sales.
Supermini-based crossovers - Sales of cars like the Renault Captur were up by more than a third.
Affordable SUVs - Cars like the Ford Kuga rose by more than 25%.
It was a bad year to be selling...