The new Countryman’s press literature implores us to appreciate Mini’s bigger picture.
By 2010, BMW’s idea of the Mini had been around for a decade. The slightly larger and haplessly left-field Clubman had appeared in 2007, but otherwise the brand was locked into the supermini archetype prescribed to it by Alec Issigonis’s original.
‘Going large’, therefore, was always the Countryman’s hard sell. The first Countryman was recognisably a Mini, albeit puffed out to ensure entry into the far more profitable crossover segment.
In retrospect, it seems a fairly logical step, but Mini previewed the idea with concepts before launching it and even made a WRC version – a gestural grope at the original Mini’s rallying heritage.
The first Countryman did as advertised in proportional terms, yet it failed to kick off the transformation of Mini into a broader brand.
That was a hurdle at which the related Paceman, and both the Coupé and Roadster, would also fall before being discontinued.
But at least the Countryman did sell fairly well: for several years of its life, this was Mini’s most popular new car.
Now the model returns for a second swing, trumpeting, it must be said, much the same point it made last time round: namely, that size counts. To show Mini means business they have also added a hybrid to the range too.
