Which car brands flew off the forecourt and which ones could do with a jump-start? Our end-of-year report reveals all
29 December 2017

The total number of new car registrations in 2017 reached 2,540,617 million, down 5.7% on the record year of 2016.

Given the current economic and political uncertainty, that is a fairly encouraging result, although a further fall of 5% is expected in 2018.

From then on, the industry expects the market to stabilise at around 2.4 million registrations per year. Long-term forecasts, meanwhile, are less clear and hinge on the results of Brexit.

ALFA ROMEO - UP

  • 2016 market share: 0.18%
  • 2017 market share: 0.20%

Alfa Romeo has been drinking in the last chance saloon for so long that the place is running dry. The Stelvio is Alfa’s last shot: if that doesn’t do the trick, the car maker may need a new owner.

ASTON MARTIN - UP

  • 2016 market share 0.03%
  • 2017 market share: 0.06%

Global sales are up around 30%, thanks to the DB11. The company is making a profit, and there is talk of floating it on the stock exchange. If you can’t afford the cars, how about buying a bit of the company?

Click here to see the top 10 best-selling cars in Britain

AUDI - UP

  • 2016 market share: 6.58%
  • 2017 market share: 6.88%

Audi is now slightly ahead of BMW in the UK for the first time. This is mostly due to sales of crossovers and, in particular, the Q2.

BENTLEY 

  • 2016 market share: 0.07%
  • 2017 market share: 0.07%

Bentley’s rise has temporarily stalled: rising Bentayga sales are only compensating for falling Continental GT registrations. The imminent new Conti GT has work to do.

BMW - DOWN

  • 2016 market share: 6.78%
  • 2017 market share: 6.77%

BMW is suddenly looking a bit staid. It has been overtaken by Mercedes and struggling to stay ahead of Audi. The new X2 (right) is desperately needed.

DACIA - UP

  • 2016 market share: 0.98%
  • 2017 market share: 1.01%

After a period of stability, the 2018 Duster should give Dacia sales a major push. 

DS - DOWN

  • 2016 market share: 0.61%
  • 2017 market share: 0.37%

The company’s reaction to sales falling by 43% is to say that the DS brand will become a top global luxury brand like Hermès. Good luck.

CITROEN - DOWN

  • 2016 market share: 2.40%
  • 2017 market share: 2.06%

The new C3 hatch accounts for more than 30% of Citroën’s total sales, mainly because every other model has fallen sharply. Even the C4 Cactus is suffering: registrations fell by more than 40%.

FERRARI - UP

  • 2016 market share: 0.03%
  • 2017 market share: 0.04%

Mamma mia! Ferrari’s voluble chairman, Sergio Marchionne, has been suggesting that, by 2022, Ferrari could be a manufacturer of SUVs that is no longer involved in Formula 1. The former is probably inevitable, but the latter is surely posturing.

FIAT - DOWN

  • 2016 market share: 2.40%
  • 2017 market share: 1.96%

Apart from the evergreen 500 city car, Fiat appears unable to maintain sales of any new model for more than 24 months. Last year, sales of the 500L collapsed and, this year, it was the turn of the 500X.

Click here to see the top 10 best-selling cars in Britain

FORD - DOWN

  • 2016 market share: 11.83%
  • 2017 market share: 11.38%

The market share loss is mostly due to the model changeover of the Fiesta, which accounts for one-third of all Ford sales. The Mondeo, incidentally, now accounts for less than 5% of Ford registrations.

HYUNDAI - UP

  • 2016 market share: 3.43%
  • 2017 market share: 3.70%

Hyundai will not quite make its long-term target of 100,000 units this year, due to the overall decline in the market. It is still doing well, though, with 30% of sales coming from the profitable Tucson.

HONDA - DOWN

  • 2016 market share: 2.19%
  • 2017 market share: 2.15%

The new HR-V is not really delivering. Its sales fell by more than 10% in 2017, and the Nissan Juke is outselling it by a ratio of six to one.

INFINITI - UP

  • 2016 market share: 0.11%
  • 2017 market share: 0.14%

So much for Q30/QX30 taking Infiniti into the mainstream. Their sales are almost identical to the similarly sized (and similarly misconceived) Lexus CT.

JAGUAR - UP

  • 2016 market share: 1.29%
  • 2017 market share: 1.40%

The F-Pace (below) is now Jaguar’s best-selling model, which bodes well for sales of its smaller sibling, the E-Pace, in 2018.

JEEP - DOWN

  • 2016 market share: 0.52%
  • 2017 market share: 0.26%

A generation ago, the Cherokee competed with the Discovery for top spot in the UK 4x4 market. Today, it cannot outsell the Mitsubishi Shogun, a car most people have forgotten even exists.

KIA - UP

  • 2016 market share: 3.32%
  • 2017 market share: 3.75%

Remember when Kia just made little economy hatchbacks? Today, more than 45% of its not inconsiderable sales come from the highly profitable Sportage and Sorento crossovers.

LAND ROVER - UP

  • 2016 market share: 2.95%
  • 2017 market share: 3.29%

Land Rover’s market share has overtaken Renault and Peugeot. In terms of sales volume, Land Rover is now just outside the top 10. In terms of sales revenues, it is probably sixth or seventh.

LEXUS - DOWN

  • 2016 market share: 0.52%
  • 2017 market share: 0.50%

Lexus was doing a bit better in 2016, thanks to rising SUV sales. However, Land Rover’s growing dominance seems to have halted the marque’s advance. 

LOTUS 

  • 2016 market share: 0.01%
  • 2017 market share: 0.01%

It is decades since there has been so much optimism at Hethel. The cars are now being sold at a small profit, and new Chinese owner Geely have a great record of investing in the brands it owns.

MASERATI - UP

  • 2016 market share: 0.05%
  • 2017 market share: 0.07%

So far, the new range of models has made little progress towards Maserati’s target of around 0.2% market share. It all depends on the revised Levante crossover in 2018.

MAZDA - DOWN 

  • 2016 market share: 1.73%
  • 2017 market share: 1.57%

The MX-5 and CX-3 are increasing sales, but the rest of the models are suffering. It can’t be easy importing its cars from Japan with the current exchange rate.

MCLAREN - UP

  • 2016 market share: 0.12%
  • 2017 market share: 0.13%

Although it represents a tiny portion of the market, McLaren's 2017 results continue a trend of growth in the face of growing economic uncertainty that usually hampers cars of the high end segments.

MERCEDES-BENZ - UP

  • 2016 market share: 6.31%
  • 2017 market share: 7.04%

Mercedes finished 2017 as the top German premium brand – the first time that has happened since at least the 1970s.

MG - UP

  • 2016 market share: 0.16%
  • 2017 market share: 0.17%

The new Qashqai-sized crossover, the MG GS, has failed to make an impact despite being launched into one of the most dynamic parts of the market.

MINI 

  • 2016 market share: 2.56%
  • 2017 market share: 2.56%

Mini had a stable 2017, although there is probably room for the new Countryman to boost sales a bit further in 2018.

MITSUBISHI - DOWN

  • 2016 market share: 0.68%
  • 2017 market share: 0.62%

The reduction in the fiscal incentive to buy the Outlander plug-in hybrid was always going to reduce UK sales in 2017, but increased sales of the ASX have softened the blow somewhat.

NISSAN - UP 

  • 2016 market share: 5.66%
  • 2017 market share: 6.00%

Over the past 10 years, Nissan has added more sales than any other brand in the UK, with the Juke and Qashqai both leading their respective segments.

PEUGEOT - DOWN

  • 2016 market share: 3.66%
  • 2017 market share: 3.27%

Sales of hatchbacks fell this year by 30% and those of the 3008 only partly compensated, so the new 5008 will have a lot of work to do in 2018.

PORSCHE - UP

  • 2016 market share: 0.49%
  • 2017 market share: 0.54%

With UK sales of around 15,000 per year, Porsche is no longer a niche brand. It is also no longer a specialist sports car brand: the Macan now accounts for more than 40% of sales.

RENAULT - DOWN

  • 2016 market share: 3.16%
  • 2017 market share: 2.76%

Renault has become a kind of Nissan tribute band in the UK: half its sales come from the Captur (follow-on from Juke) and Kadjar (follow-on from Qashqai). In both cases, the Nissans sell much better.

ROLLS-ROYCE 

  • 2016 market share: 0.02%
  • 2017 market share: 0.02%

Sales remained stable in 2017, despite the absence of the Phantom. With the new Phantom and Cullinan, sales could rise in 2018 – in a suitably stately fashion, of course.

SEAT - UP

  • 2016 market share: 1.76%
  • 2017 market share: 2.19%

Once Skoda became part of Volkswagen, Seat staggered around the market like a man wearing a blindfold. It is finally getting its act together with the excellent Ateca (above), and there is room for more growth.

SKODA - UP

  • 2016 market share: 2.98%
  • 2017 market share: 3.07%

The new Kodiaq has had a great start, helped by its Superb-like price-to-size ratio. Next year comes the new Karoq compact crossover – the outgoing Yeti will be one tough act to follow.

SMART - DOWN

  • 2016 market share 0.45%
  • 2017 market share: 0.41%

Maybe the Fortwo can become an autonomous electric city shuttle. Its future as a conventional car seems limited.

SSANGYONG - DOWN

  • 2016 market share: 0.17%
  • 2017 market share: 0.14%

Sales of the all-new Tivoli small crossover have fallen by more than 30% to well under 2000 a year. If Ssangyong can’t sell that, what can they sell?

SUBARU - DOWN

  • 2016 market share: 0.13%
  • 2017 market share: 0.10%

Not a single model manages to sell more than 1000 units per year. To most UK buyers, Subaru has fallen off the radar.

SUZUKI - UP

  • 2016 market share: 1.42%
  • 2017 market share: 1.59%

The new Ignis is doing well but stealing some sales from the Swift. Suzuki is well placed – it was making small 4x4 hatches long before anyone had coined the term ‘crossover’.

VAUXHALL - DOWN

  • 2016 market share: 9.32%
  • 2017 market share: 7.61%

Vauxhall’s sales are melting away like snow in the spring sunshine. It will probably finish the year behind VW amid collapsing sales of the Corsa (down almost 30%) and Insignia (down more than 40%).

TOYOTA - UP

  • 2016 market share: 3.59%
  • 2017 market share: 4.05%

All the growth has come from the new Qashqai-sized C-HR crossover, which has got off to a very good start. Meanwhile, Toyota’s traditional models, from the Aygo to the Avensis, are fading.

VOLKSWAGEN - UP

  • 2016 market share: 7.69%
  • 2017 market share: 8.09%

Scandal, what scandal? Market share is at record levels, with the Golf now running neck-and- neck with the Ford Focus and the Tiguan increasing sales by more than 50%.

VOLVO - UP

  • 2016 market share: 1.73%
  • 2017 market share: 1.80%

Fighting the German premium brands is never easy, but Volvo is making progress. Sales increases are coming from the S/V/XC 90 at the top of the Chinese-owned Swedish firm’s range, showing that Volvo is an increasingly credible premium player. 

It was a good year to be selling…

Mid-size crossovers: Qashqai-sized models were up more than 20%

Executive crossovers: Models like the Evoque (below) were up 18%

Compact executives: Curiously, the only non-crossover segment to expand (up 6%)

It was a bad year to be selling...

Small MPVs: Both B-Max and C-Max segments fell by more than 20%

Small hatchbacks: City cars and superminis fell by more than 10%

Large family cars: The ‘D’ segment fell by over 25% and seems to be heading for extinction

Read more

The winners and losers of 2016's UK car market

Jaguar E-Pace review 

Aston Martin DB11 review 

BMW 3 Series review

Our Verdict

Honda Civic

Honda’s 10th-generation Civic hatchback goes global — but is that good news?

Join the debate

Comments
26

29 December 2017

6.78% to 6.77% is really just saying sales are flat.

 

Each brand will attract new buyers, but it seems for BMW that's matched with those leaving their stable.   Why is that?

 

I know of two who have been burned by BMW un-reliability and have bought Audi and Mercedes instead.   I myself was seriously bunt by BMW when they have extended a warranty for dreadfully unreliable part in the USA, but not for their European customers.    That's how much they care about us!

 

BMW is not the "German engineer" you believe it is!   No company should be rewarded for not standing by their products, and if you don't believe it, do a Google search for "M3 Bimmerboost worst engine ever"

 

31 December 2017
Symanski wrote:

6.78% to 6.77% is really just saying sales are flat.

 

Each brand will attract new buyers, but it seems for BMW that's matched with those leaving their stable.   Why is that?

 

I know of two who have been burned by BMW un-reliability and have bought Audi and Mercedes instead.   I myself was seriously bunt by BMW when they have extended a warranty for dreadfully unreliable part in the USA, but not for their European customers.    That's how much they care about us!

 

BMW is not the "German engineer" you believe it is!   No company should be rewarded for not standing by their products, and if you don't believe it, do a Google search for "M3 Bimmerboost worst engine ever"

 

 

A sample of 2 people is not representative. The various extensive surveys with thousands of owners are more accurate. Someone whose car is a lemon will generate a lot of noise vs people who are happy. BMW typically end up in the upper middle sector for reliability, so not outstanding, but not terrible. If you’ve ever worked in one you will notice they are very well built, and engineered - they come apart and go back together very well.

I don’t buy BMW at the moment because the interiors are now rubbish in design and quality.

In my sample of 2 BMWs absolutely nothing went wrong in 5 years of 18000 miles per annum driving. My sample of 7 Audi’s had each one affected by an electrical glitch at one point or another. 

I don’t buy Audi’s now because only now is the styling moving on, and the minimal changes to admittedly attractive cars put me off foto years.

French cars are something else, and I’ve had three, one was good, the other two were unmitigated disasters, and I’ll never buy French again due to that (sorry to my French friends). They’re aggressively built to cost savings, and that shows big time. 

Current Qashqai has been 100% reliable in first year, it’s a bit flimsy in places, and the interior plastics are way too easily marked for family life. If it carries on like this it’ll stay on my list for replacement as it’s a thoroughly nice car to drive every day without being too exciting (god I’m getting old it seems). 

29 December 2017

DS's sales collapse is not surprising. One can't just apply 'luxury' to something ordinary eg. affixing a chrome strip from bonnet to A-pillar in the DS5 is a weird attention-seeking gesture which doesn't make the car premium. It has a nice interior though.

Fiat's decline is also unsurprising. It still relies on the ageing retro 500, but using the retro template on the much larger 500L & 500X make these cars a caricature. People stay away. Mini uses the same strategy of upscaling but for some reason manages to attract customers.

Good to see both Skoda & Seat on the rise. Can't be easy to promote two somewhat similar budget brands from the same company.

29 December 2017

Despite having the XE and XF, and the F-Pace, sell lesscars than Volvo, says it all really, Jaguar need to find a new designer and start making their cars desirable again. The XE and the XF have been failures, without the F-Pace (everyone loves an SUV), Jaguar would probably be in the same bracket as Dacia, when it should be up with Mercedes or BMW.  

29 December 2017
Citytiger wrote:

Jaguar need to find a new designer and start making their cars desirable again.

 

Jaguar have the legendary Ian Callum!   He will go down as one of the best car designers, if he's not already.

 

If anything, you have to accredit the turnaround of Jaguar to Callum.   Dropping the old, fuddy duddy looks of yesterday's Jaguars for a modern and stylish look.   That's what's brought many to Jaguar.   Being partnered with Land Rover, however, means they're late to the SUV party, and perhaps you should compare as JLR?

 

You're right that they're behind other rivals, but the revival of Jaguar continues.   I think that's something we should rightly celebrate.

 

29 December 2017
Citytiger wrote:

Despite having the XE and XF, and the F-Pace, sell lesscars than Volvo, says it all really, Jaguar need to find a new designer and start making their cars desirable again. The XE and the XF have been failures, without the F-Pace (everyone loves an SUV), Jaguar would probably be in the same bracket as Dacia, when it should be up with Mercedes or BMW.  

What crappola you talk, the XE is selling all it can make running 24 hour shifts, like the XF, less than a decade ago, they were producing three plants worth of product, on one shift only today, they run four uk plants, and Five other plants around the globe producing both J and LR products, with the UK plants all at capacity the XF and XE are everywhere, and sales are creeping up, with the F-Pace, New E-Pace and I-Pace all running, sales will be the highest in it's history, but it is not stopping there, the new XJ and small XA will take it to new levels.So before you make wild and completely inaccurate comments, do some homework first - Ian Callum and his design team, have and continue to win prizes, for design, if they are not that good as you suggest, then they would not win any of the competitions.Give them another decade and there will be another plant in China (possibly Two more) expansion of the plants in the UK where possible, and the possibility of an all new facility, Slovakia will produce all the New defender range, and some jaguar models dependant on scalebility - so in just ten years they have gone from a company thats struggling to one that produces some of the biggest profits around, and some stunning cars too.

 

29 December 2017
jonboy4969 wrote:

Citytiger wrote:

Despite having the XE and XF, and the F-Pace, sell lesscars than Volvo, says it all really, Jaguar need to find a new designer and start making their cars desirable again. The XE and the XF have been failures, without the F-Pace (everyone loves an SUV), Jaguar would probably be in the same bracket as Dacia, when it should be up with Mercedes or BMW.  

What crappola you talk, the XE is selling all it can make running 24 hour shifts, like the XF, less than a decade ago, they were producing three plants worth of product, on one shift only today, they run four uk plants, and Five other plants around the globe producing both J and LR products, with the UK plants all at capacity the XF and XE are everywhere, and sales are creeping up, with the F-Pace, New E-Pace and I-Pace all running, sales will be the highest in it's history, but it is not stopping there, the new XJ and small XA will take it to new levels.So before you make wild and completely inaccurate comments, do some homework first - Ian Callum and his design team, have and continue to win prizes, for design, if they are not that good as you suggest, then they would not win any of the competitions.Give them another decade and there will be another plant in China (possibly Two more) expansion of the plants in the UK where possible, and the possibility of an all new facility, Slovakia will produce all the New defender range, and some jaguar models dependant on scalebility - so in just ten years they have gone from a company thats struggling to one that produces some of the biggest profits around, and some stunning cars too.

Good post, but did you know JLR have recently built around 6000 too many XE's due lack of demand.

You're right, there will be more plants in China, along with other countries but these WILL come at the expense of UK production facilities, regardless of what information comes from on high.

The group is producing some high Industry margins but these are mainly driven from LR products. Strategically they are also exposing themselves to quite high risk in the long term with their pricing strategy. It's easy when the goings good, but fashions and economics change and can change rapidly, far quicker than product plans can react and JLR's product plan remains wanting. They are in a precarious position when it comes to long term risk management and it's not a position you'd find their main competitors in.

29 December 2017
Marc wrote:
jonboy4969 wrote:

Citytiger wrote:

Despite having the XE and XF, and the F-Pace, sell lesscars than Volvo, says it all really, Jaguar need to find a new designer and start making their cars desirable again. The XE and the XF have been failures, without the F-Pace (everyone loves an SUV), Jaguar would probably be in the same bracket as Dacia, when it should be up with Mercedes or BMW.  

What crappola you talk, the XE is selling all it can make running 24 hour shifts, like the XF, less than a decade ago, they were producing three plants worth of product, on one shift only today, they run four uk plants, and Five other plants around the globe producing both J and LR products, with the UK plants all at capacity the XF and XE are everywhere, and sales are creeping up, with the F-Pace, New E-Pace and I-Pace all running, sales will be the highest in it's history, but it is not stopping there, the new XJ and small XA will take it to new levels.So before you make wild and completely inaccurate comments, do some homework first - Ian Callum and his design team, have and continue to win prizes, for design, if they are not that good as you suggest, then they would not win any of the competitions.Give them another decade and there will be another plant in China (possibly Two more) expansion of the plants in the UK where possible, and the possibility of an all new facility, Slovakia will produce all the New defender range, and some jaguar models dependant on scalebility - so in just ten years they have gone from a company thats struggling to one that produces some of the biggest profits around, and some stunning cars too.

Good post, but did you know JLR have recently built around 6000 too many XE's due lack of demand. You're right, there will be more plants in China, along with other countries but these WILL come at the expense of UK production facilities, regardless of what information comes from on high. The group is producing some high Industry margins but these are mainly driven from LR products. Strategically they are also exposing themselves to quite high risk in the long term with their pricing strategy. It's easy when the goings good, but fashions and economics change and can change rapidly, far quicker than product plans can react and JLR's product plan remains wanting. They are in a precarious position when it comes to long term risk management and it's not a position you'd find their main competitors in.

 

JLR is actually in all markets. jaguar covers the cars while LR cover SUVs. Now Jaguar is fast moving into SUVs with plans for LR to move into cars. JLR has well below production capacity it needs hence the reason for new sites in low cost countries. If sales fall now then they could easily scale back on new sites and bring production in line.

 

The Germans have become 2 big and that is why they are so scared of the tech companies. They know themselves that companies like Apple and google have much larger customer devotion, probably more then Germans makers combined and so people will dump them in a heart beat. ironically Tesla have already beaten the Germans at autonomy and battery tech but with Apple or Google funding will end the German dominance in the luxury market.  Remember Apple is worth more then all the Germans, Volvo and JLR combined

29 December 2017
GODFATHER wrote:

Marc wrote:
jonboy4969 wrote:

Citytiger wrote:

Despite having the XE and XF, and the F-Pace, sell lesscars than Volvo, says it all really, Jaguar need to find a new designer and start making their cars desirable again. The XE and the XF have been failures, without the F-Pace (everyone loves an SUV), Jaguar would probably be in the same bracket as Dacia, when it should be up with Mercedes or BMW.  

What crappola you talk, the XE is selling all it can make running 24 hour shifts, like the XF, less than a decade ago, they were producing three plants worth of product, on one shift only today, they run four uk plants, and Five other plants around the globe producing both J and LR products, with the UK plants all at capacity the XF and XE are everywhere, and sales are creeping up, with the F-Pace, New E-Pace and I-Pace all running, sales will be the highest in it's history, but it is not stopping there, the new XJ and small XA will take it to new levels.So before you make wild and completely inaccurate comments, do some homework first - Ian Callum and his design team, have and continue to win prizes, for design, if they are not that good as you suggest, then they would not win any of the competitions.Give them another decade and there will be another plant in China (possibly Two more) expansion of the plants in the UK where possible, and the possibility of an all new facility, Slovakia will produce all the New defender range, and some jaguar models dependant on scalebility - so in just ten years they have gone from a company thats struggling to one that produces some of the biggest profits around, and some stunning cars too.

Good post, but did you know JLR have recently built around 6000 too many XE's due lack of demand. You're right, there will be more plants in China, along with other countries but these WILL come at the expense of UK production facilities, regardless of what information comes from on high. The group is producing some high Industry margins but these are mainly driven from LR products. Strategically they are also exposing themselves to quite high risk in the long term with their pricing strategy. It's easy when the goings good, but fashions and economics change and can change rapidly, far quicker than product plans can react and JLR's product plan remains wanting. They are in a precarious position when it comes to long term risk management and it's not a position you'd find their main competitors in.

 

JLR is actually in all markets. jaguar covers the cars while LR cover SUVs. Now Jaguar is fast moving into SUVs with plans for LR to move into cars. JLR has well below production capacity it needs hence the reason for new sites in low cost countries.

Really... I had no idea.

I suggest you take a look at the variantions of 3, 4 & C of the German three then take a look at the XE offerings and have a think.

[/quote]

The Germans have become 2 big and that is why they are so scared of the tech companies. They know themselves that companies like Apple and google have much larger customer devotion, probably more then Germans makers combined and so people will dump them in a heart beat. ironically Tesla have already beaten the Germans at autonomy and battery tech but with Apple or Google funding will end the German dominance in the luxury market.  Remember Apple is worth more then all the Germans, Volvo and JLR combined

[/quote]

Some would argue the German three are too big, others would argue they spread risk.

The tech company issue applies to ALL established auotmotive brands, not just the Germans.  Tesla haven't beaten anyone either. They simply decided to develop and produce soley electric vehicles, they created a new brand and exploited a rising, fashionable market.

31 December 2017
jonboy4969 wrote:

Citytiger wrote:

Despite having the XE and XF, and the F-Pace, sell lesscars than Volvo, says it all really, Jaguar need to find a new designer and start making their cars desirable again. The XE and the XF have been failures, without the F-Pace (everyone loves an SUV), Jaguar would probably be in the same bracket as Dacia, when it should be up with Mercedes or BMW.  

What crappola you talk, the XE is selling all it can make running 24 hour shifts, like the XF, less than a decade ago, they were producing three plants worth of product, on one shift only today, they run four uk plants, and Five other plants around the globe producing both J and LR products, with the UK plants all at capacity the XF and XE are everywhere, and sales are creeping up, with the F-Pace, New E-Pace and I-Pace all running, sales will be the highest in it's history, but it is not stopping there, the new XJ and small XA will take it to new levels.So before you make wild and completely inaccurate comments, do some homework first - Ian Callum and his design team, have and continue to win prizes, for design, if they are not that good as you suggest, then they would not win any of the competitions.Give them another decade and there will be another plant in China (possibly Two more) expansion of the plants in the UK where possible, and the possibility of an all new facility, Slovakia will produce all the New defender range, and some jaguar models dependant on scalebility - so in just ten years they have gone from a company thats struggling to one that produces some of the biggest profits around, and some stunning cars too.

XE sales are well down in 2017 in Europe. Terrible for a relatively new model.  Look up carsalesdatabase to see the reality.

Despite the fact that Ian Callum has made some of the most stunning cars in the world, the XF is long in the tooth style wise, and the XE is extremely bland inside and out to me (words fail me on how dull the interior is). The A4 outsells it by a factor of 6, and the 3 series by about 5 in Europe. The XE is a sale disaster, and the sales cannot possible justify an ongoing replacement model investment. You’re confusing extremely strong LR sales with the Jag XE and XF which are bombing. 

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