VW boss says firm is committed to entry level electric 'people's car', but range remains a challenge
James Attwood, digital editor
10 September 2019

Volkswagen is committed to launching an entry-level sub-£18,000 electric ID ‘people’s car’ – but company boss Herbert Diess has admitted there is a long way to go before it can offer enough range to make it viable.

Autocar exclusively revealed the firm's plans to develop an entry level small hatchback on its new MEB architecture earlier this year. The machine, set to be called the ID 1 or 2 in keeping with the numbering convention for the firm's new electric car range, will be comparable in size to the Volkswagen Polo. 

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Volkswagen has set a price target of under €20,000 euros for the machine. Speaking at this year's Frankfurt motor show, where VW unveiled the Golf-sized ID 3 and a major brand revamp, Diess said the small car "make a lot of sense" from an environmental standpoint. But he said the production version was unlikely to arrive before 2023.

But he added: "There’s a long way to go. It’s really tough to get a decent range for a car under €20,000."

When Volkswagen confirmed the nomenclature for its ID range at the pre-booking launch of the ID 3, sales boss Jurgen Stackmann noted that calling the first Golf-sized model the 3 allowed for the range to be expanded with both smaller and larger models.

With the Golf-sized model taking the ID 3 tag, the Polo-sized entry level car will be called the ID 1, and accompanied by an ID 2 compact crossover SUV.

Stackmann noted that the larger ID models, based on the already seen Crozz (set to be called the ID 4), Buzz, Vizzion and Roomzz concepts, would be the next cars to reach production, but emphasised the firm’s commitment to making genuinely affordable electric cars.

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“In the long term we clearly need to scale down and be more aggressive on prices,” said Stackmann. “That will be a scale of industrialisation, and it will take some time until we bring it into classes.”

Said to be part of a modern-day 'people's car' project, the compact crossover utility vehicle was confirmed by product strategy head Michael Jost. It will arrive by 2023, or 2024 "at the latest".

The compact five-seater will have a raised ride height and exterior dimensions similar to the existing combustion-engined T-Roc, forming part of Volkswagen’s upcoming line-up of I.D. battery-powered models that will kick off with the launch of the ID 3 hatchback in 2020.

Previously, Volkswagen chairman Herbert Diess indicated the cost could be as low as €20,000, or just £17,400 in the UK. Jost also confirmed that price point, while saying "we build cool electric cars that are fun to drive, beautifully designed and fully networked". 

The keen pricing for what will be the fifth I.D. model after the ID 3 and production versions of the Crozz, Buzz and Vizzion concepts is a crucial component in a broader plan at Volkswagen to create a contemporary, new electric-powered people’s car in a move aimed at mirroring the success of the original Beetle and its indirect successor - the Golf.

Diess, the architect of Volkswagen’s electric car strategy, recently claimed engineers are working on a car conceived to be priced at half that of the Tesla Model 3 without naming the secret new electric-powered crossover, suggesting it would be on sale within four years.

Autocar has been told the idea behind the new ID model is to create a car with classless design appeal, outstanding interior space within a compact footprint and the sort of affordability to allow it to appeal to a wide number of car buyers in all of Volkswagen’s existing markets.

As with Volkswagen’s other ID models, it is based around the company’s new MEB (Modularen Electrik Baukasten - modular electric architecture) platform with a front-mounted electric motor together with a battery of sufficient capacity to provide a range well over the claimed 186 miles of today’s e-Golf. To keep the price down, it will likely be offered exclusively in front-wheel drive guise, with a series of connectivity options set to be offered as optional equipment.

Together with the primary Volkswagen version, the new zero-emission crossover five-door has been conceived to sire similar models from Audi, Seat and Skoda

Production will take place at Volkswagen’s Emden manufacturing plant in Germany, a site which currently produces the Passat and Arteon, with capacity set to top 300,000 units a year. 

Insiders at Volkswagen’s Wolfsburg headquarters suggest plans are to switch production of the next-generation Passat and Arteon to Skoda’s Kvasiny plant run in the Czech Republic, which currently produces the Superb, or possibly even a brand-new greenfield site in Bulgaria.

The decision to use the Emden plant for the production of the junior ID models means Volkswagen will have installed capacity for well over 1 million electric vehicles by 2022, with its existing Zwickau and Hannover commercial vehicle plants in Germany, as well as joint venture factories operated with SAIC (Shanghai Automotive Industry Corporation) in Shanghai and FAW (First Automobile Works) in Foshan, China accounting for the production of China-only models.

At this stage, there is no indication whether the new entry-level ID model will be produced in other factories, though rumours in China suggest it could form the basis of a new joint venture model to be produced between Volkswagen and JAC (Anhui Jianghuai Automobile) under the new SOL electric vehicle sub-brand.

As well as eyeing private and business sales of the new price leading I.D. model, Volkswagen is believed to have drawn up plans to use it as the basis for a global mobility project under its newly formed Moia subsidiary, which is developing ride-sharing schemes and other mobility solutions.

Volkswagen plans to launch a total of 27 MEB-based models across its four brands - Volkswagen, Audi, Seat and Skoda - by 2025.

Additional reporting by Greg Kable

Read more

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VW's MEB electric car platform: full details revealed​

Volkswagen T-Roc review​

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Comments
39

15 November 2018

"2022 at a price Volkswagen chairman Herbert Diess indicates could be as low as €20,000, or just £17,400 "  --- Complete rubbish and lies from VW as usual. You can barely get a Polo in 2018 with a cheap 90 hp 3 pot ICE for that money.

typos1 - Just can’t respect opinion

FMS

15 November 2018
xxxx wrote:

"2022 at a price Volkswagen chairman Herbert Diess indicates could be as low as €20,000, or just £17,400 "  --- Complete rubbish and lies from VW as usual. You can barely get a Polo in 2018 with a cheap 90 hp 3 pot ICE for that money.

 

You telling us that you stopped reading at that point...in which case you did not give yourself the opportunity to understand the whole article...or are you telling us when to stop reading this article?.

 

Usual ill thought out mangled English (loosely) based tripe. No understanding of the economics of producing two completely different types of vehicular propulsion, the place that government grants have and much, much more.

 

Your dinner is ready, so reach under the cushion of your decrepit couch and retreive the other half of last nights already leftover pound shop pizza and be silent. TwIT, the w is silent, as you shold be.

15 November 2018
I think the only way VAG can very down to those prices is by copying the Renault Zoe and having customers lease the battery which is based on usage. If you do a lot of miles, that's capped at about £100/month!

15 November 2018
Come on VW. Stop talking, start building the EVs. Your plans sound good, but they sounded good last year. Your current EV offering is terrible. You can talk a good game, but you have a history of lying. Time to produce.

15 November 2018

It's no coincidence VW release a non-story about a car 4 years from production the same day as Tesla reveal the Model 3 in its European stores, including Germany.

As you say talk is cheap and at the moment spin is everything with VAG.

typos1 - Just can’t respect opinion

FMS

15 November 2018
xxxx wrote:

It's no coincidence VW release a non-story about a car 4 years from production the same day as Tesla reveal the Model 3 in its European stores, including Germany.

As you say talk is cheap and at the moment spin is everything with VAG.

 

Drone on decrepit sofa driver. TwIT, the w is silent, as you should be.

1 February 2019
xxxx wrote:

It's no coincidence VW release a non-story about a car 4 years from production the same day as Tesla reveal the Model 3 in its European stores, including Germany.

As you say talk is cheap and at the moment spin is everything with VAG.

why would they want to take the attention from Tesla about a car that’s been known about for several years but is actually yet to pitch up on the UK? Come on. 

Tesla fanboyism at its highest. 


"Work hard and be nice to people"

15 November 2018
Didn't VW recently say they plan on making cars as good as Tesla for a much lower price? If they're comparing this proposed Front wheel drive platform to a 5-year-old Model 3 (by 2022), the design is already behind. And this is assuming the cheapest Tesla maintains the same hardware, software, and price for the next 5 years. VW need to be more realistic.

15 November 2018

What utter crap vw are spouting again

If they think that musk is going to let them get away with this hot air they have another think coming

Meanwhile the model y is waiting in the wings....

15 November 2018

I don't believe for one minute VW will sell a competitive electric vehicle for £18k, unless it comes with some ridiculous battery / motor leasing add-on where you don't actually own the whole car.

I must admit it's really difficult to maintain an enthusiasm for cars these days. Congestion, ridiculous revenue-producing cameras everywhere (not just for speed, but for things like bus lanes where even avoiding an accident is treated as a criminal offence), so many rubbish drivers on the road (that aren't caught by an over reliance on the same automated cameras, especially if they have false number plates) and obscene car price inflation makes it really difficult to get excited about any new models any more.

So whoever launches the first reasonably priced EV, that will be seen by many as a 'white goods' appliance in serving the purpose of getting from A to B as cheaply and reliably as possible, is going to clean up.

 

Everyone has a right to an opinion - don't confuse that with insulting your mother :-)

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