I don’t normally cut and paste from press releases, but this line from the JLR PR office is hard to beat for its brevity.

"Over the past five years, Jaguar Land Rover has doubled sales, more than tripled turnover and invested over £11 billion in new product creation and capital expenditure."

The company has just announced that it sold 487,065 vehicles in 2015, five percent up on what it managed in 2014. Land Rover remains much the dominant partner, accounting for 403,079 of the vehicles sold.

Although JLR isn’t breaking down numbers into individual models sales, it says sales of the Range Rover and Range Rover Sport models reached an all-time high. Even better news for the health of the Land Rover brand is the news that the new Discovery Sport is now selling around 10,000 units per month, making it the second best-selling model after the Evoque.

The early success of the Disco Sport is more important than it might seem. The crucial global market for premium compact SUVs was one that Land Rover had been missing out on.

In the latter half of its life, annual global sales of the Freelander 2 were comparatively poor, stuck as they were at around 55,000 units - less than half of what the model's competitors from BMW and Audi could manage.