Currently reading: Car makers miss 2025 ZEV target despite offering £5.5bn in discounts

UK records highest number of new car sales since 2019 amid tough economic and geopolitical headwinds

Car makers again missed the UK’s mandated target for electric vehicle sales in 2025, despite slashing EV prices by more than £5.5 billion in self-administered discounts, raising further questions from the country’s largest trade body on whether the ZEV scheme is still fit for purpose.

The UK achieved a record number of EV sales last year (473,340) – and overall new car sales surpassed two million registrations for the first time since 2019 – but its 23.4% market share was 92,354 sales short of reaching the UK’s mandated 28% target. Since it was introduced in 2024, the ZEV target has yet to be hit.