Business opinions

Audi E Tron GT rear badge
Just 13% of people surveyed by Auto Trader linked 'E-tron' to Audi
Electric vehicles

Brand loyalty evaporating as new car makers arrive en masse

Data reveals just how difficult it is for new names to gain a foothold in an increasingly busy market

Mark Tisshaw
18 October 2024
Brand loyalty evaporating as new car makers arrive en masse
Dacia Bigster front quarter
The new Bigster is Dacia's largest, most expensive car yet
Corporate

Dacia is the Lidl of the car world

Customers priced out of mainstream brands are flocking to Dacia – even as it expands into more expensive segments

Mark Tisshaw
11 October 2024
Dacia is the Lidl of the car world
Ford Capri
Ford imagined a lineage from the original Capri through to the new car
Corporate

Why Ford's European design chief isn't bothered by Capri backlash

Amko Leenarts has shouldered criticism of the new Capri – and likes how much conversation it's generated

Mark Tisshaw
4 October 2024
Why Ford's European design chief isn't bothered by Capri backlash
kobu agency 7okkFhxrxNw unsplash
Business

Industry digest: can leaders be kind and successful?

Is there room for kindness in a sector like the automotive industry, where things are rarely business as usual?

Autocar
1 October 2024
Industry digest: can leaders be kind and successful?
McLaren factory
Quality team is embedded at every stage of a car's development
Vehicle manufacturing

How McLaren will make quality a supercar selling point

British firm wants its quality to be better than Ferrari or Lamborghini's in five years' time

Mark Tisshaw
27 September 2024
How McLaren will make quality a supercar selling point
Kia Ho Sung Song
Corporate

Editor's letter: How Kia's president brings Toyota-like confidence

Ho Sung Song has led a dramatic brand reinvention since he took the reins in 2020

Mark Tisshaw
20 September 2024
Editor's letter: How Kia's president brings Toyota-like confidence
Jaecoo Omoda
Chery-owned Omoda is among the Chinese brands making waves in the UK
Corporate

Editor's letter: China could save the UK car industry, not kill it

Chinese officials are aware of the opportunity in the UK, comparing it to Japanese investment in the 1980s

Mark Tisshaw
13 September 2024
Editor's letter: China could save the UK car industry, not kill it
nissanleafcharging9
Electric vehicles

Editor's letter: ZEV mandate creates more losers than winners

Government should focus on stimulating demand for EV rather than penalising car makers for a lack thereof

Mark Tisshaw
6 September 2024
Editor's letter: ZEV mandate creates more losers than winners
man people space desk
Corporate

Industry digest: The rising importance of HR in automotive

Skilled workers in human resources can prove vital to keeping a business afloat through hardship

Autocar
2 September 2024
Industry digest: The rising importance of HR in automotive
Volvo EX90 at CES front quarter
Software

Editor's letter: Software is the latest challenge for car makers

Computing muscle and software flexibility are central to Volvo's new EX90 – but it has proven tough to crack

Mark Tisshaw
30 August 2024
Editor's letter: Software is the latest challenge for car makers
BMW i7 golf Nicolai von Dellingshausen
Corporate

Editor's letter: Why the golf course is a key battleground for BMW

Premium brands have long partnered golf competitions, but courses are now becoming hot ground for potential sales

Mark Tisshaw
23 August 2024
Editor's letter: Why the golf course is a key battleground for BMW
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Business

Editor's letter: Subaru rekindles 1990s success with EVs and image rethink

Ex-McLaren special product boss wants to emulate brand's heyday successes from the 1990s

Mark Tisshaw
16 August 2024
Editor's letter: Subaru rekindles 1990s success with EVs and image rethink

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