The UK market exceeded 2.4 million new cars in 2014, so demand is back where it was before the recession, according to the Society of Motor Manufacturing Traders.
However, incomes are not, so how do we afford all these cars? Firstly, very few people buy cars nowadays — about 70 per cent of retail buyers use PCPs, which generally offer lower monthly costs than buying a three-year-old car.
Secondly, the UK is one of the few European countries where people can be incentivised to take a new car, so marketing money has been flooding here. As a result, it is hard to see the market rising further in 2015.
Mathematically adept readers will note that the percentages listed below add up to a total of 99.71 per cent.
The principal manufacturers not covered here are Abarth (0.07 per cent), Chevrolet (0.12 per cent) and what the statistics describe as ‘Other British’ — namely, some of our specialist sports car manufacturers (0.03 per cent).
The balance is made up of Lamborghini, Morgan, Perodua, Proton, French microcars — and three Saabs.
2014 market share: 0.22 per cent (down from 0.25 per cent in 2013)
As with certain religious cults, the second coming has been subject to delay. An all-new range is on the way, but the biggest threat is that Alfa is now so small that the public won’t actually notice.
2014 market share: 6.54 per cent (up from 6.37 per cent)
Most of Audi’s growth in the UK this year has come from the A3. Even though the company’s biggest seller has moved down a class, from the compact executive A4 to the smaller A3 hatchback, there is no sign of Audi’s brand image becoming any less aspirational.