Mercedes pulls out of DTM to fund its 2019/2020 Formula E effort; will race using electric EQ brand

Mercedes will race in the 2019/2020 Formula E championship - but will fund its assault by withdrawing from the DTM touring car championship at the end of 2018.

Mercedes will race alongside manufacturers including AudiBMW, DS, Jaguar, Mahindra, NextEV and Renault in the series, which is increasingly attracting car makers eager to market their electric powertrain prowess. The VW Group is said to be considering entering a second brand in Formula E as well as Audi, although it is not clear if this will be Porsche or Skoda. Mercedes has also confirmed it will continue its efforts in Formula 1. 

A Mercedes statement confirmed that it would be joining Formula E in the interests of accelerating the development of its future lineup of EQ-badged electric road cars. 

Jens Thiemer, Vice President of marketing at  Mercedes-Benz, said: “Formula E is a significant step in order to demonstrate the performance of our attractive battery powered electric vehicles, as well as giving an emotional spin to our EQ technology brand through motorsport and marketing.”

Mercedes motorsport boss, Toto Wolff, described Formula E as “a brand new form of racing that reflects a rapidly changing automotive landscape”.

Mercedes, which so far has shown a pure electric SUV concept named EQ, will unveil a hatchback variant of the same name at the Frankfurt motor show in September. Like Volkswagen’s ID range of electric cars, the EQ lineup is expected to cover all major segments of cars on sale.

Talking about Mercedes's departure from DTM, Wolff said" “Our years in the DTM will always be held high as a major chapter in the motorsport history of Mercedes."

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Comments
7

24 July 2017

There's the death of F1 right there.

289

24 July 2017

...you have no idea how this statement makes me despair.

DTM or Formula E.....for christs sake, F1 has already lost one of its sensory overloads (sound), are we really trying to sanitise motorsport.

I feel sorry for my children, one of the greatest thrills is being taken from them. 

25 July 2017

Another manufacturer opting for Formula E rather than looking at the WEC and in particular LMP1, a class that started dying the moment Nissan left after only one race. With Audi having left and the likelihood of Porsche leaving after 2017 being very high, world sportscar racing is not looking in good health. And only a few years ago LMP1 was touted as the class to be in for manufacturers. With Formula E attracting so much attention as a series to develop pure electric drivetrains and F1 already developing hybrid and energy recovery technology like LMP1, but with the extra glamour of the series, there is little draw from the WEC. There are so many global GT series that can remain.....that's what the WEC will end up solely being at this rate.

25 July 2017

And Porsche would quit the WEC for that FE...

I think for the constructors, the next step will be the roborace to develop autonomous driving.

Medias, even the motor racing magasines, praise the genious Formula One (as they say) Electric. They have suceeded.

And their geniuous track in the cities center... Between two high walls of sponsoring.

Long live the past !

25 July 2017

Perhaps, in several years, it will be untenable for a great constructor to do racing with a petrol engine AND to risk the life of a pilot.

 

25 July 2017

I have been a huge F1 fan over the years, but since the introduction of the turbo hybrid era, my interest has dwindled to the point, where I hardly ever watch it and if I do, I don't watch the whole race. For me, the noise of the race car or bike, is such a alerted part of the excitement and by gradually reducing it, for me , takes away a large part of the experience. I've tried to watch Formula E, just doesn't do anything for me, so if this is the future, then I guess I'll nolonger bother to watch. The Halo contraption is another nail in the F1's coffin, not being able to see the driver properly  

Right now, motorcycle racing is the most exciting, fantastic engine noise, brilliant overtaking and a very visual rider control, it's simply noisy and very exciting. Did I say noisy and exciting. So bye bye F1 and FE, hello MotoGP. 

i fear for the future though, if electric, robotic, autonomous racing is the future, then motorsport is dead!

25 July 2017

I enjoy watching Formula E more than Formula 1 these days anyway.  Rosberg to drive?

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