Jeep's cars have never really caught on anywhere in Europe outside of Italy (where its success is largely a by-product of its relationship with Fiat) and, remarkably, only about one in 100 SUVs sold in Europe is a Jeep. After many false dawns, then, here’s the car Jeep’s new owner, Stellantis, hopes will change that: the Jeep Avenger.
Now, having already taken the European Car of the Year gong, the Avenger arrives in the UK with much clout.
The big reason for this is it's the first Jeep designed and engineered for Europe in Europe, and it will also be built here. So European-centric is this Jeep, in fact, that it won’t even be sold in the US.
At 4.08 metres in length, the Avenger – Jeep's smallest road car yet – is pitched at the heart of the booming supermini SUV segment, competing against the likes of the Ford Puma and Renault Captur, and is electric. Talk about on-trend.
Indeed, Jeep Europe boss Antonella Bruno calls the Avenger “the right car at the right time”.
— Autocar (@autocar) September 20, 2023
Keenly priced it will be, too, starting at £35,700 here in the UK (although this does boost all the way to £39,000 before options), with a simplified range of trims and easy-to-add packs and colour options to make the buying process as simple as possible.