Jaguar beats Japanese brands to the top spot for satisfaction in its dealer network
Darren Moss
23 August 2013

Jaguar has come top of the annual JD Power Dealer Satisfaction survey for the second year running.

The brand, which also came first in JD Power's Customer Satisfaction survey earlier this year, scored an overall approval rating of 85.5 per cent. 

Customers cited Jaguar's friendly advisers, flexible booking for service and repair, convenient vehicle handovers and detailed explanations as their main reasons for voting the brand to the top.

Jaguar beat Lexus and Honda to the top spot, with those brands scoring 85.4 per cent and 84 per cent respectively. Elsewhere on the list Toyota moved from 3rd overall in 2012 to 5th in 2013, and Citroen climbed from 19th last year to 15th in 2013.

Skoda, whose Superb and Yeti came first and second respectively in the Customer Satisfaction survey, placed seventh in the list.

The average score for dealers this year was 78.5 per cent, the same as last year.

At the bottom of the table this year comes Chevrolet with a 69.7 per cent satisfaction rating, and Alfa Romeo with 72.7 per cent. 

The full results of the survey are below (Dealer network / Score / Star rating)

1. Jaguar 85.5% (five stars)

2. Lexus 85.4% (five stars)

3. Honda 84.0% (five stars)

4. Mercedes-Benz 82.6% (four stars)

5=. Land Rover 82.0% (four stars)

5=. Toyota 82.0% (four stars)

7. Skoda 81.4% (four stars)

8. Volvo 80.8% (four stars)

9=. Kia 80.32% (three stars)

9=. Nissan 80.32% (three stars)

11. Seat 79.5% (three stars)

12. Renault 79.3% (three stars)

13=. Hyundai 79.2% (three stars)

13=. Volkswagen 79.2% (three stars)

15=. BMW 79.1% (three stars)

15=. Citroen 79.1% (three stars)

15=. Mini 79.1% (three stars)

18. Ford 78.6% (three stars)

19. Audi 78.0% (three stars)

20. Vauxhall 77.7% (three stars)

21. Suzuki 77.6% (three stars)

22. Mazda 77.25% (three stars)

23=. Mitsubishi 76.9% (three stars)

23=. Peugeot 76.9% (three stars)

25. Fiat 75.7% (two stars)

26. Alfa Romeo 72.7% (two stars)

27. Chevrolet 69.7% (two stars)

Average score: 78.5%

To see the results from the 2013 JD Power customer satisfaction survey, click here.

Join the debate

Comments
27

23 August 2013

Seems to be lot of pleased Jaguar owners..

Certainly puts the other so called quality brands in their place!

 

23 August 2013

Peter, 

I think the JD Power survey referred to quality of dealer experience, not car quality (^_^).  That is not to say that the quality of the new Jag's does not also rate well, but that is simply not what the survey was about.

---------

23 August 2013

I guess it won't include a vote from actor Dick Van Dyke ... after his car burst into flames on an LA Freeway this week.

23 August 2013

RogerP wrote:

I guess it won't include a vote from actor Dick Van Dyke ... after his car burst into flames on an LA Freeway this week.

 

Cor blimey Mary Poppins! 

23 August 2013

Article says Citroen moved down from 15th. to 19th. Table shows Citroen as 15th with Audi as 19th. Whather the truth is something needs to be corrected.

23 August 2013

Good on Jag. To beat (albeit by a teenie margin) Lexus takes some doing. A mate of mine has an IS250, and he cannot stop going on about how amazing the dealership is.

Flatus senex wrote:

Article says Citroen moved down from 15th. to 19th. Table shows Citroen as 15th with Audi as 19th. Whather the truth is something needs to be corrected.

I suspect they've changed it cause it now says they've climbed from 19th ro 15th. Audi being so low is surprising. I would have thought they would be higher. Even Merc do better, and they were notorious for being bad!

23 August 2013

Flatus senex wrote:

Article says Citroen moved down from 15th. to 19th. Table shows Citroen as 15th with Audi as 19th. Whather the truth is something needs to be corrected.

Since when did the UK motoring media let the truth to get in the way of favouring a german brand?

23 August 2013

Flatus senex wrote:

Article says Citroen moved down from 15th. to 19th. Table shows Citroen as 15th with Audi as 19th. Whather the truth is something needs to be corrected.

I notice I have mis-spelt the word "whatever" above and now happily admit it.

Autocar have now corrected their article to correspond with the table but have not admitted it. A touch graceless I feel!

23 August 2013

Pathetic. "Dealer satisfaction?"

 

As in we don't have any good results for customer satisfaction so let's put the dealer satisfaction result?

Jaguar is a lost cause.

23 August 2013

@ tech21WOman why dont you just fuck off, trolls like you make this forum a horrid place to be, your pathetic comments bare no relation to the article, just your biggoted ignorant opinions, which in this case are not warrented.

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