What better way for automotive PR teams to wind down from the madness than to attempt to wind us up this April Fools day?
We look through the best efforts of the industry's attempts to explore its mischievous side.
Scot to be a joke…
Land Rover claimed to have installed the UK’s “most remote charging point” on the Isle of Skye, off the coast of Scotland.
The fast-charging point, 15 miles from the nearest tarmac, was to allow drivers of the firm’s new Range Rover and Range Rover Sport P400e plug-in hybrids to take a “mid-adventure top-up charge” on their off-road jaunt across the island.
The conveniently named Max Watts, head of vehicle charging at Land Rover, said the company had “ohm-mitted nothing in [its] quest to ensure that eco-minded Land Rover owners are able to adventure in zero emissions comfort”.
They nearly had us, too, until the environmentally conscious Ted Lightly, CEO of Skye High Club, was quoted as saying “this new charging post is so discreet that it’s almost as if it’s not even there at all”.
Beats Jay’s mum’s Micra