What is it?
This is the new Renault Megane, the car that Renault hopes will help restore its fortunes in Europe - and that's company boss Carlos Ghosn talking, not just us.
Aimed squarely at the VW Golf and Ford Focus, the Renault Megane has to work if Renault is to preserve its position as one of Europe's biggest car makers.
Two versions will be available to begin with, a five-door hatchback and a three-door version with a lower roofline and sportier styling that has been dubbed the Renault Megane Coupe. Rarely has a new model had a more important mission.
What's it like?
The new Renault Megane styling is neat, modern and easy on the eye, though it lacks the outgoing car's distinctive rump and cheery panache.
It blends much more readily into the background than its predecessor; indeed, without the badges you'd be hard pressed to recognise it as a Renault.
On the plus side, the new Renault Megane is plainly bigger than the outgoing car and offers far more space to rear-seat passengers.
Buyers will be able to choose from a dense (and confusing) range of petrol and diesel engines, but the 1.5-litre dCi 110 we are testing here is likely to be the most popular version, especially as its CO2 emissions fall beneath 120g/km.
The Megane's interior does have a fresh look about it, especially the combined digital-analogue instrument pack, and the colour and cloth trim combinations look lively too.
It's good to see that not all of the car's French design exuberance has been refined away.
The Megane feels roomy, airy and its makers' claim to a heightened sense of quality also seems to be borne out. It certainly feels capable of bearing comparison with the best of its segment rivals.