Rolling out a big flagship family car has given DS Automobiles the opportunity to offer some of the active safety and convenience features on the DS 7 Crossback that owners of other premium-branded cars will be used to.

Lane keeping assist, active blind spot detection, driver attention assist and traffic sign recognition featured on our uppermid level Prestige-trim test car and all worked quite well. DS’s headlining Connected Pilot convenience system (which combines adaptive cruise with stop and go with semi-autonomous lane keeping) wasn’t fitted.

Richard Lane

Road tester
Old attitudes about expensive French cars clearly die hard in such circles. DS 7 is expected to fare relatively harshly

The car is priced much like it’s sized, to slot in between what market analysts would call the premium SUV-C (Volvo XC40, BMW X1, Jaguar E-Pace) and SUV-D (Audi Q5, Volvo XC60, Alfa Romeo Stelvio) segments. So it looks expensive next to the former selection of rivals, albeit quite well-equipped.

Upper-level examples of the car are likely to be made to look particularly pricey as a result of fairly average forecast residuals, and the effect they will have on monthly finance deals.

Some customers sticking to the cheaper end of the DS 7’s pricing spectrum ought to be fairly well served by the car’s benefit-in-kind tax liability, however, with the entry-level diesel qualifying at 101g/km of CO2 and the 178bhp 2.0-litre diesel emitting just 128g/km.

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