The Seat Ateca is something of a new dawn for Seat. It seems hardly five minutes ago that the perennial Seat-related question was not a matter of shiny new product but whether the Spanish car maker could possibly hope to survive its seemingly endless non-profit status.
Last-chance survival plans and borrowing end-of-line Audi machinery have featured in the manufacturer’s recent past, as has filling its Martorell factory with Audi Q3 production in an effort to finally make it a cost-effective operation.
Now, though, the future looks suddenly bright. The firm actually claimed a wafer-thin profit in 2016, evidence that its latest business plan was on the right track – a track leading inexorably to this, the proclaimed light at the end of the tunnel: the Seat Ateca.
It’s possible to overstate the importance of the introduction of a crossover into some manufacturers’ line-ups, but probably not in Seat’s case, where the chronic lack of anything SUV-shaped meant that the brand was virtually absent from half of the current car market.
The Ateca plugs that hole in style - so much so that the Barcelona-based manufactuer has swiftly followed it up with the hatchback-cum-crossover Seat Arona, based on the fabulous new Seat Ibiza. Why have one class-leading example in a segment, when you can have two?
