Taking inspiration from the massive success of France’s luxury brands, Citroën created the DS brand in 2009 to “express French style and luxury with beautiful details and exceptional quality".

The brand was intended to be more upmarket than mass-market, if not a direct competitor to Mercedes and BMW. The DS 5 tested here completes the initial incarnation of the DS line.

The crossover hatchback is also interesting because, while the link is unacknowledged by Citroën, this may be the closest thing to the original DS that France's famous double-chevron has produced in almost 40 years.

The first modern Citroën DS was, by contrast to that 1955 technological and stylistic trailblazer, more of an urban fashion hatchback than an expression of French luxury. Nevertheless, the Mini-like DS 3 quickly became a success following its launch in 2010, becoming Citroën UK’s best-selling model in the process. Next along was the slightly underwhelming DS 4 crossover, which then led to the more rugged DS 4 Crossback.

The dramatically styled DS 5 is an intriguing mix of high-roofed hatchback, coupé and sports estate, the result of the mounting pressure on the traditional D-segment family saloon in Europe.

It’s still an important sector, but selling cars in it is not as simple now as it once was. Roll back the clock a decade or so and if you wanted a full-size car of moderate price, there was little alternative.

However, the birth of MPVs, compact SUVs and crossovers, combined with the solid residuals of otherwise more expensive compact executive cars, means that things are no longer so simple.

There is now plenty of choice and, as Renault has already discovered to the Laguna’s cost, you’ve got to give customers a damned good reason to buy a relatively ordinary traditional family car.

That’s why the likes of the DS 5 now exist, crafting together several different styles of cars into a package you won’t find anywhere else.

Save money on your car insurance

Compare quotesCompare insurance quotes

First drives

Find an Autocar car review

Driven this week

  • Genesis G70
    First Drive
    22 September 2017
    Based on the Kia Stinger, Genesis' new G70 saloon shows plenty of promising signs that it could be a hit in Europe
  • Lamborghini Aventador S
    First Drive
    22 September 2017
    Still visceral and dramatic as ever, but does the vast number of mechanical changes and tweaks help make the Lamborghini Aventador S more engaging?
  • Renault Koleos
    Car review
    22 September 2017
    Renault’s new crossover sees the Koleos name return, attached to an SUV of a quite different stripe
  • Nissan X-Trail
    First Drive
    21 September 2017
    On our first chance to get the facelifted Nissan X-Trail on UK roads, the petrol proves a viable alternative, although for outright pulling power the 2.0 dCi is the better bet
  • Alfa Romeo Stelvio 2.2d 210
    First Drive
    21 September 2017
    Most powerful diesel version of the Alfa Romeo Stelvio is swift and more frugal than its closest rivals, but makes less sense than the range-topping petrol version