That entry-level price is less than that announced for its sibling model, the new Skoda Octavia, but that's because the Spanish firm is offering base variants from the start. The price is for an SE model with the 108bhp 1.0-litre turbocharged petrol engine.
Seat quotes a representative PCP lease price of £195 per month, based on a 4% APR rate and a £1000 deposit contribution. SE spec comes as standard with LED headlights, automatic high-beam, keyless start, a leather steering wheel and an 8.0in touchscreen infotainment system.
Further trims include SE Dynamic (from £20,955), which brings 17in alloy wheels, front and rear parking sensors, privacy glass and an upgrade to a 10in infotainment screen along with a 10.25in digital instrument display.
FR (from £23,185) is the current range-topper. It gains a number of cosmetic upgrades, including LED tail-lights with scrolling indicators, a sporty bodykit and sports seats, and mechanical revisions such as a 15mm-lower ride height. Later this year, higher grades including Xcellence and FR Sport will be offered.
Further engines available include a 128bhp 1.5-litre turbo petrol, a 148bhp 1.5-litre turbo petrol with or without mild-hybrid technology (DSG automatic-only for the latter) and a 113bhp 2.0-litre diesel. A more powerful diesel will be offered later in 2020.
The estate bodystyle adds £1030 to the price but can't be had with the base 1.0 TSI engine.
Seat is promising greater efficiency, a new technological standard and a greater emphasis on design than ever before for the latest Leon. The model is also its first to offer both mild-hybrid and plug-in hybrid options.
It will be joined soon after by the new Cupra Leon performance model, itself available in both petrol and plug-in hybrid guises.