Speaking to jounalists prior to the unveiling of the Audi E-tron GT, Duesmann made it clear that a successor to today’s premium supermini – now in its second generation and sharing its platform with the Seat Ibiza, Skoda Fabia and Volkswagen Polo – is looking unlikely.
He said: “We do discuss what we do with the small segments. In the A1 segment, we have some other brands [in the Volkswagen Group] who are active there and very successful, with very high production, so we do question the A1 at the moment.”
“We will certainly offer Audi Q2s [small SUVs] and the like,” he continued. “That might be the new entry level for us; we might not do anything smaller.”
The future of small cars has come under sharp focus in recent years. Profit margins have become extremely slim as manufacturers battle to meet stricter legislative and safety requirements, reduce emissions and offer a greater array of technology yet still sell at a palatable price to a market now more interested in SUVs.
The cost of electrifying small cars is proving an even tougher problem, although Volkswagen brand CEO Ralf Brandstätter has said that he’s committed to producing an electric ‘people’s car’ with a starting price below £18,000 as part of the ID range.
When asked if this will be a direct rebirth, Duesmann said: “Maybe not exactly with that design, but I like the A2. Certainly we discuss the Audi A2 segment as well. So it might be an A2 or an ‘E2’, or an Audi A3 or an ‘E3’. We’re at the moment discussing that.”