As a result of its own strategic choices, Audi isn’t a car maker we instinctively associate with modern compact hatchbacks – superminis, as they are so often dubbed. Perhaps it ought to be, though, because if it hadn’t been for the original Audi 50 of 1974, there might never have been a Volkswagen Polo at all (the first-gen Polo was just a badge-engineered Audi).
What Ingolstadt learned from the short-lived 50 was that it would take bigger, more imposing, more advanced and more luxurious cars to forge Audi’s modern reputation – cars like the original Quattro, the famous 100 saloons of the 1980s and the A8 of the following decade. It wouldn’t be until 1999, then, that the firm would return to the idea of a compact hatchback by making the innovative-yet-expensive A2; and not until later still, in 2010, that the brand with the four rings would launch a supermini with a fighting chance of profitability.
That 2010 launch was the original Audi A1: a car that collected on its grandfather’s debt by borrowing the contemporary VW Polo’s model platform and did what it could, somewhat late in the day, to get a slice of the premium supermini market being plundered by rival BMW’s Mini brand, and by the likes of what is now DS Automobiles.