Currently reading: Audi TT concept leaked: new pictures reveal retro grille

First look at Audi's retro new design manifesto, set for public debut at Munich motor show

Audi will reveal a radical new sports car concept inspired by the TT later today - but leaked images have given an early look at what to expect.

New images posted to online forums this morning provide a more complete look at the sleek, low-slung sports coupé, revealing a new grille treatment similar to that on the C6-generation A6.

This is flanked by a pair of narrow headlights and large intakes, which likely channel air to the car's front brakes – hinting at the car's performance-focused billing.

Inside, it gets a new-look steering wheel with rotary dial controls and buttons, as well as metal-finished doorhandles that appear to draw on the Bauhaus movement that influenced the original TT.

The concept has obvious mid-engined-style proportions and a two-seat cabin. 

An official disclaimer posted to Audi's Canadian social media feeds – before being quickly taken down – stated the car shown is a concept vehicle that is "not available as a production vehicle". However, the design looks far more production-ready than some recent outlandish concepts, so there is potential for a road-going version.

Audi concept leak – roof

Indeed, Audi CEO Gernot Döllner has previously said the company would not "show studies any more", suggesting it plans to launch a production version of every show car it unveils from now on.

More details will be given this evening, when Audi officially unwraps the new concept - as confirmed on social media by its designer Massimo Frascella, under the tagline 'strive for clarity' - which hints that the concept will set the tone for a new minimalist design language that could be rolled out across Audi's line-up under Frascella's stewardship. 

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As previously reported by Autocar, the concept will preview an all-new look for the German manufacturer.

Döllner previously said that the design would be “a bold step for the brand” and that it would “would look to the future and the strengths of Audi design, for clarity and to bring that to the future, not copying the past”.

This is a sentiment that has been echoed in a new video posted to Audi’s social media channels.

The clip states “the legends of yesterday are the blueprint for tomorrow” with the strapline “strive for clarity” while showing images of the TT, the 1991 Avus concept and several Auto Union grand prix cars from the 1930s.

The absolutely fantastic aspect is that it seems that he [Frascella] somehow had Audi in his mind for his whole career," said Döllner. "Now is the time to let Audi out of the mind of Massimo Frascella."

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Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

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Longjohnsilver 2 September 2025
Looks atrocious. Like someone has drawn it with a ruler, nothing retro about, more a copy of the awful Jaguar 00 concept and a Bentley. Audi have never been able to design a truly beautiful car, substandard designers.
Guy08 2 September 2025

"Minimalist design language" - words that I thought I'd never hear from an Audi designer.

scrap 2 September 2025

It's like the Jaguar 00 concept if it had been properly finished...