Heilmer will take the creative helm of Mini from September

Mini has announced that Designworks boss Oliver Heilmer will take over as its head of design from 1 September.

The 42-year-old German will move from his lead role at BMW's creative design division after a year at the helm. Prior to this, he was the boss of BMW’s interior design team in Munich.

Heilmer arrives at Mini at a turning point in the brand’s future, as it looks to grow its electrified range and implement more futuristic designs, as previewed by its Vision Next 100 concept of 2016 (pictured below).

Mini recently launched its first plug-in hybrid model, the Countryman S E Cooper All4, and is looking to sell its first electric model in 2019. This will extend the brand's range up to five cars.

Adrian van Hooydonk, head of BMW Group Design, said: “I am confident that the Mini design team under Oliver Heilmer will implement this vision of the brand in future vehicle models and win over Mini customers. With his design expertise and experience, Heilmer combines continuity with the freshness and vision that Mini stands for.”

Filling Heilmer’s role at Designworks will be leading digital designer Holger Hampf. He takes over the division from 1 September.

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Comments
7

1 June 2017
With 3 generations of minor variations on the same theme, the Mini design language has run its course. I hope Oliver Heilmer will bring much needed radical ideas to this aesthetically moribund brand.

2 June 2017
abkq wrote:

With 3 generations of minor variations on the same theme, the Mini design language has run its course. I hope Oliver Heilmer will bring much needed radical ideas to this aesthetically moribund brand.

+1 While the three-door F56 MINI hatch still looks good enough, IMHO, if less pretty than previous generations, the current design language does not translate well onto the larger models. A fresh approach is desperately needed.

2 June 2017
Daniel Joseph wrote:

+1 While the three-door F56 MINI hatch still looks good enough, IMHO, if less pretty than previous generations, the current design language does not translate well onto the larger models. A fresh approach is desperately needed.

It's all up to the BMW decision makers now. I believe MINI is still making good money, so will the (aesthetically) ultra-conservative BMW board risk a change of direction?

2 June 2017
Please Please make Mini's good looking again they have become very ugly of late.

7 June 2017
Road & Track announced that Frank Stephenson was moving back to Mini. 'Ugly is the new beautiful' he says of Mini. Can't disagree there.

7 June 2017
Road & Track announced that Frank Stephenson was moving back to Mini. 'Ugly is the new beautiful' he says of Mini. Can't disagree there.

7 June 2017
Road & Track announced that Frank Stephenson was moving back to Mini. 'Ugly is the new beautiful' he says of Mini. Can't disagree there.

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