A British team is among the winners of Ferrari's competition to design a Ferrari of the future
22 November 2005

A Coventry team comprising Britons Rob Battams and Tom Hardman, and American David Imai, was told this morning that its design, ‘Fiorano’, was one of the four winning entries in the ‘New Concepts of the Myth’ contest. The three students will all receive work experience in the design department of either Ferrari or Pininfarina.

The competition involved 20 finalists from 13 countries, representing leading design schools worldwide. Their brief was to showcase future design ideas for both eight-cylinder mid-engined and 12-cylinder front-engined Ferrari models. The judging panel included Luca di Montezemolo and Jean Todt from Ferrari, as well as Sergio Pininfarina.

Two of the other winning designs, ‘Millechili’ and ‘Ascari’, came from the Istituto Europeo di Design in Turin, while the remaining successful concept, ‘Tre Diviso’, was a product of a team from Tokyo Communication Arts.

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