The car industry is well and truly focused on reducing emissions to hit strict targets around the world. 

But in the background, there is a quiet revolution under way with a number of car makers looking beyond lowering emissions to contribute to sustainability.

It’s a move that not only makes brands look socially responsible but also plays to the public’s growing awareness of what they consume and how it tallies to their values – whether it be what they eat, what they wear or which car they drive.

Only last year, Jaguar Land Rover revealed its Kvadrat material on the Velar as a premium alternative to leather. Kvadrat combines a wool blend with a suede cloth made from 53 recycled plastic bottles per vehicle, claims JLR.

Then, last week, at the reveal of the second-generation Evoque, JLR announced a cheaper, sustainable alternative too. 

Buyers going for the top HSE trim of the Evoque can choose the Kvadrat material, while those opting for S or SE trims will be able to go for a PU and eucalyptus textile.