What is it?
The entry-point of the revised, restyled 7 Series, and BMW’s renewed effort to make its executive flagship deliver on a luxury brief in ways the outgoing car couldn’t quite achieve.
The 730Ld slots in beneath the six-cylinder 740i and the V8-powered 750Li we recently sampled on the continent, with a 3.0-litre diesel powerplant sitting behind that enlarged, unmissable kidney grille.
BMW’s new-found styling boldness has certainly divided opinion here in the West - but keeps China, which accounts for more than 40% of global 7 Series sales, happy. And seeing how every other manufacturer also wants to keep China happy, they’ll eventually follow suit. At which point the 7 Series fits right in, and we all stop complaining.
Driven here in long-wheelbase form, which BMW expects to make up to 40% of UK sales, the 730d is rear-driven and rides on standard-fit adaptive air suspension, but eschews the optional Integral Active Steering and active anti-roll bars found in the Executive Drive Pro pack that had such an impact on driving dynamics during our initial encounter back in April.
It’s the presence of the rear seat comfort pack on the options list that indicates where BMW has made the greatest improvements, with a much-improved interior that can now genuinely claim to be among the class best.