Also prominent in this progress will be a quick increase in the number of electrified Jaguars – both hybrids and full EVs – some of which will draw on the hardware, software and design influences of the revolutionary I-Pace, just launched.
The company, which promises at least one electrified version of every model by 2020, will keep its mix of performance-oriented saloons, SUVs and sports cars while accepting that burgeoning world demandfor soft-roaders is its real passport to higher sales and big profits.
Nine new Jaguars to expect in the coming years
The success of the 2016 F-Pace and the embryo success of the smaller, more affordable E-Pace are the main reasons for current improvements. However, company bosses are well aware that they need to continue producing upper- end models like the J-Pace to reinforce Jaguar’s image as the home of substantial, luxurious performance cars. Key models of the near to medium future are next year’s all-electric XJ limousine – which is being launched at that time to mark the 50th anniversary of Sir William Lyons’ seminal XJ original – and the bigger, super-luxury J-Pace.
Jaguar’s volumes, decimated in the financial crash of 2008-2009, have been rebuilt rather laboriously to around 150,000-160,000 cars a year, while bullish Land Rover and Range Rover sales have lifted total Jaguar Land Rover (JLR) volume beyond 600,000. Although that total is impressive in some ways, Tata-JLR bosses at one time planned to reach 800,000 sales by now and still have their eyes on an annual group total exceeding one million.
Jaguar’s SUV charge:
In a sense, the F-Pace of 2016 was the beginning of the rest of Jaguar’s life. It has become the marque’s most successful model for decades, selling more than 70,000 copies last year, after a similar performance the previous year. There are strong indications that we’ll see a plug-in hybrid concept this year, drawing on know-how from the recent Range Rover and Range Rover Sport hybrids. A mid-life refresh is due next year, too, (perhaps the two will coincide) and a full replacement is already timed for late 2022, because this is one model Jaguar wouldn’t want to get wrong.
Hopes are even higher for the recently launched, smaller E-Pace, whose BMW rival, the X1, posted sales of around 120,000 last year. In the UK alone, sales of all compact SUVs exceeded 170,000 last year, more than doubling in three years. Jaguar is rightly bullish about further expansion of the class. The one awkward point is that a generous slice of this volume was earned by the Range Rover Evoque, now six years old and still a major force in the market.