
Jaguar is working at top speed on an all-new £80,000-plus J-Pace SUV for 2021, designed to beat the Porsche Cayenne at its own game. A global trademark filing for the J-Pace moniker suggests that the model is edging closer to production, having been scooped by Autocar last year.
The Range Rover-rivalling SUV will have a brand-new shape inspired by Jaguar design director Ian Callum and an obvious on-road bias, but it will draw on the Range Rover for much of its running gear.
It will be the brand’s fourth eye-grabbing entry into the gigantic global SUV market in just five years.
Jaguar stands on the edge of a highly profitable, much higher-volume future, based on rapidly rising sales of an SUV family that started with the F-Pace just two years ago and will probably account for two-thirds of its total sales in the early 2020s.
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Also prominent in this progress will be a quick increase in the number of electrified Jaguars – both hybrids and full EVs – some of which will draw on the hardware, software and design influences of the revolutionary I-Pace, just launched.
The company, which promises at least one electrified version of every model by 2020, will keep its mix of performance-oriented saloons, SUVs and sports cars while accepting that burgeoning world demandfor soft-roaders is its real passport to higher sales and big profits.
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The success of the 2016 F-Pace and the embryo success of the smaller, more affordable E-Pace are the main reasons for current improvements. However, company bosses are well aware that they need to continue producing upper- end models like the J-Pace to reinforce Jaguar’s image as the home of substantial, luxurious performance cars. Key models of the near to medium future are next year’s all-electric XJ limousine – which is being launched at that time to mark the 50th anniversary of Sir William Lyons’ seminal XJ original – and the bigger, super-luxury J-Pace.
Jaguar’s volumes, decimated in the financial crash of 2008-2009, have been rebuilt rather laboriously to around 150,000-160,000 cars a year, while bullish Land Rover and Range Rover sales have lifted total Jaguar Land Rover (JLR) volume beyond 600,000. Although that total is impressive in some ways, Tata-JLR bosses at one time planned to reach 800,000 sales by now and still have their eyes on an annual group total exceeding one million.
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Less than 20,000 XE units....surely some mistake ?
Is that figure really correct ? If so, I can see Tata's patience running out in the next 2-3 years, maybe 5.
Whereas the XE founds its 'mission in life' donating its innards to the F-Pace which, in turn, keeps the receivers at bay, I can see no 'sunlit uplands' for Jag with the arrival of the outclassed E-Pace. The latter has to rely on its styling alone to make headway since Jag can't even sell it on price - given the slim pickings within the outsourced margins Steyr allows it. I have to assume that the E-Pace is a stocking-filler, a stop-gap done on the cheap with the (by now) heavily amortised LR platform whilst we await E-Pace Mk II in 4 years time with the new Evoque Mk II chassis coming along soon. I just hope Jag can survive in the meantime because the volume (and essential cashflow that comes with it) is in the E-Pace (and below) sector, not above. Strap yourself in: it's going to be a very bumper next 5 years.
Less than 20,000 XE units....surely some mistake ?
Is that figure really correct ? If so, I can see Tata's patience running out in the next 2-3 years, maybe 5.
Whereas the XE founds its 'mission in life' donating its innards to the F-Pace which, in turn, keeps the receivers at bay, I can see no 'sunlit uplands' for Jag with the arrival of the outclassed E-Pace. The latter has to rely on its styling alone to make headway since Jag can't even sell it on price - given the slim pickings within the outsourced margins Steyr allows it. I have to assume that the E-Pace is a stocking-filler, a stop-gap done on the cheap with the (by now) heavily amortised LR platform whilst we await E-Pace Mk II in 4 years time with the new Evoque Mk II chassis coming along soon. I just hope Jag can survive in the meantime because the volume (and essentail cashflow the comes with it) is in the E-Pace (and below) sector, not above. Strap yourself in: it's going to be a very bumper next 5 years.
Bah! "Sport"utility vehicle
Bah! "Sport"utility vehicle is as bad a misnomer as "Borderline" personality disorder,sad days indeed.In my home town the best car in the 50's was the Police Jaguar Mark V,suicide doors and all, in black.and the E-Type in 1961 was lovely, way ahead of its time in styling.Oh well, nostalgia!