With electrification on the horizon for Jaguar's model range, we run down what the future holds for the brand
Steve Cropley Autocar
9 April 2018

Changes lie ahead for every Jaguar model as the brand makes significant range adjustments to cater for a very different automotive future.

We've revealed details of the J-Pace, which will go head-to-head with the Porsche Cayenne, but there are eight other new cars set to land in the coming years.

Here’s a summary of what will happen and when.

XE - Heading for renewal in 2021. Slow sales in Europe have been partly offset by better UK performance, but new long-wheelbase version for China will do most to make it successful.

XF - Original new-gen Jag sells slower than hoped, although Sportbrake (estate) helps in Europe. Like XE, performance of long-wheelbase model in China will be key. New model due 2022-2023.

F-Type - Admired for looks and dynamics, F-Type hasn’t pleased everyone with its pricing. New model due 2020 and some say it’ll have a new own-brand straight six. Hybrid has been promised.

F-Pace - Jag’s Porsche Macan fighter is two years old and selling strongly, notably in US. Next move will be a plug-in hybrid in 2019, around the time of a facelift. Full revision is in the plan for 2022-2023.

Opinion: the future of Jaguar starts now

E-Pace - Smallest member of SUV family (above) is set to become its biggest seller, and drive profits, but there are lots of decent rivals. Market sector keeps growing, though. Next action is 2020 hybrid; mid-life tweak 2021-ish.

I-Pace - Big bet on all-electric tech for the future; certain to start a family but Jag won’t confirm that yet. Made by Magna Steyr in Austria for now but success would see it made in UK and possibly China and India too.

XJ - New all-electric expression of original Jag limo that was always a trend-setter. Due 2019. Probably also to be made by Magna because it’ll use I-Pace running gear and volume won’t be great.

J-Pace - Most luxurious of Jag’s SUV family will be lower and more road-focused than any Land Rover but will draw on Range Rover and Range Rover Sport for platform and running gear. Similar pricing.

XK - Possible reprise of famous coupé name could be a candidate for all-electric powertrain pioneered in I-Pace, using XJ saloon look and architecture. See it as what former XJC was to original XJ saloon.

Read more

Jaguar F-Pace review 

Jaguar I-Pace review 

Jaguar F-Type review 

Our Verdict

Jaguar XJ

The Jaguar XJ is a thoroughly modern luxury saloon, and a brilliantly capable one

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Comments
8

9 April 2018

Over a third of the way into 2018, and still no new Defender.  New Jeep (lauded by journalists) is due here in 2019, and will sell like hot cakes in the US - a market JLR really wanted to compete in.  And rumours abound that Ford will roll in a small utility 4x4.  JLR will have to compete in a catch-up way, and that's never good for sales.  And we all know that JLR won't be able to compete by price!

9 April 2018
Bazzer wrote:

Over a third of the way into 2018, and still no new Defender.  New Jeep (lauded by journalists) is due here in 2019, and will sell like hot cakes in the US - a market JLR really wanted to compete in.  And rumours abound that Ford will roll in a small utility 4x4.  JLR will have to compete in a catch-up way, and that's never good for sales.  And we all know that JLR won't be able to compete by price!

I just don't think they should bother with a new Defender. It is very difficult to get the pricing right for a car built in Western Europe to compete in that space. If they want to build in India or China and ship out of there, that could be workable. Much rather they focussed on the higher margin premium product they do so well.

9 April 2018

New Merc G Wagen and new Jeep Wrangler show how a new Defender should be done. Authentic and proper off roaders with separate chassis. Wrangler will be available as a pick up too.

And both have premium pricing. 

9 April 2018

It looks bleak for U.K. manufacturing at Castle Bromwich if the big sellers are expected to be the E-Pace which is being built by Magna. We were told that the XE was launched to take on the German offerings, BMW 3 Series, Mercedes C etc, but in all markets sales are down on 2017.

XEL model for China will, like the XFL, be built in China so they will not support the U.K. workforce  

Magna expected to build the Electric XJ in addition to the I-Pace so again no good news for U.K. manufacturing.

The F-Pace, built in Britain will give up sales to the E-Pace and whilst it is stated to being doing well in the U.S. JLR report that Jaguar generally is not.

From Jaguar’s web site today.

For the month, Land Rover reached a new U.S. monthly sales high of 10,972 units, an increase of 38 percent from 7,965 in March 2017; Jaguar sales were 3,260 units, a 34 percent decrease from 4,953 units in March 2017.”

 

 

 

 

9 April 2018

If Castle Bromwich is under capacity they'll move something else there (e.g. the F-Pace or the new J-Pace). 

 

9 April 2018

There must be  spare capacity at Castle Bromwich today given the fall in sales of XF, XJ, and F-Type.

F-Pace sales are falling and are expected to fall further in the coming months which will produce even more capacity in Solihull.

 

 

 

9 April 2018

I'd like to know what their engine and platform plans are, with the deal for the Ford assembled 6 and 8 cylinder engines running down in the next 2/3 years. Will the Ingenium 6 ever be launched, and will that engine replace the current V8 as well?

How will they replace the aging and heavy Ford derived platform  in their smaller vehicles, it can't go on for ever?

9 April 2018

Third Jag article today about what will be, maybe, someday. They must be paying well.

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