New all-electric four-door GT showcases how firm will 'take Audi Sport' into the future

Audi has confirmed plans to build a new e-tron GT four-door sports car to rival the Tesla Model S from 2020.

The new machine – revealed by Autocar two years ago – was announced during the company’s annual press conference as one of the 20 electrified models that will feature in its line-up by 2025.

Audi said the e-tron GT, which will be produced at the firm’s Neckarsulm factory, will be 'highly dynamic’ and shows the direction of the company’s performance division.

Brand chairman Rupert Stadler said: “We interpret sportiness very progressively with our fully electric e-tron GT, and this is how we will take our high-performance brand Audi Sport into the future.”

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The announcement came alongside confirmation that Audi’s heavily trailed e-tron EV – the SUV seen in disguise in Geneva earlier this month - will cost around €80,000 (about £70,950) when it is launched later this year.

Like sister brand Volkswagen, Audi is committed to massively expanding sales of electrified models in the future. At the annual financial conference in Ingolstadt this morning, Audi bosses said that the company would have 20 electrified models in its range by 2025.

On the issue of the cost of developing EVs, Stadler said “co-operation with Porsche” on the new electric car platform, called J1 internally (and shared with the Porsche Mission E), has “reduced development costs by three digit million Euro amount”.

Stadler also revealed that all core Audi models will be offered with “at least mild-hybrid” engine options. “The switch to the WLTP [the new industry fuel economy test] cycle is proving extremely challenging but we are currently doing type approval for engine and gearbox variants,” he said.

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Stadler said the changes would include the launch of “10 new sporty SUV variants” for the important Chinese market – seven of which will be made locally and four will be electric.

The Chinese premium market has turned heavily towards SUVs and Audi’s Q models accounted for half of all Audi sales in the country last year. A long-wheelbase version of the Q2 will also be launched in China this year.

Interestingly, Audi’s CFO said that one-third of the engine and transmission options offered on the current A3 range had not been sold, so the new A3 would see a cost-saving reduction in transmission options. CFO Alexander Seitz also hinted at an additional model series alongside the new A3 “aimed at younger buyers” without giving further details.

Many of Audi’s powertrain changes come in light of the diesel scandal, which Stadler said made 2017 a “very challenging year”, alongside Audi’s sales stumble in China.

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“The diesel issue is taking up significant time and it is not yet over, but we are working untiringly on the technical issues, but the clarification of legal issues will take more time,” he said. “We regret the uncertainty for our customers and employees but we have learned from our mistakes.”

Stadler also said that the company’s whistleblower system had been overhauled, and that ‘integrity and regaining trust’ were future top priorities for Audi.

Aside from its line-up changes, Audi announced that it had recorded record profits in 2017. Profit was up by 57% to £4.15 billion despite the fact sales were up by just 0.6% on the year before.

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Comments
10

15 March 2018

Is that 5 minutes before 8:30 or 7 years time. The VAG press office are working overtime at the moment with their releases, at this rate they're be in 22nd century by next Monday

typos1 - Just can’t respect opinion

15 March 2018

It appears to have a very long bonnet for a car, and especially for an electric car. Some EV designs have been a bit out there, but this is too far in the opposite direction.

15 March 2018
Andy_Cowe wrote:

It appears to have a very long bonnet for a car, and especially for an electric car. Some EV designs have been a bit out there, but this is too far in the opposite direction.

That's a good point, same could be said of their 'suv'. The Jaguar seems to have been designed as an electric car. Audi's car look like ICE cars converted into electric vehicles.

Jaguar have really socked it to Audi and everyone else in this sector. The electric XJ and Land Rover 'Road Rover' will turn up next year so their lead will just get bigger.

I was just thinking what would I buy the Tesla Model X or the Jaguar I Pace. I love the technical innovation in the Tesla, especially the autonomous driving capabilities. But I fundementally don't trust Tesla's buld quality. In this weeks Autocar there is a comment about how badly built the Model 3 at Geneva was. Given this Jaguar really deserve to ace this.

15 March 2018

I'm still waiting for the 2012 e-tron to arrive at the showroom...

ex boy scout, engineer and all round geek.....

bol

15 March 2018

And Audi makes a lot of money from under endowed men. Only when there is a cure will some people feel confident with a short bonnet and a relaxed looking headlight/grille configuration. In the meantime fallic and shouty is where its at in Ingolstadt. 

15 March 2018
bol wrote:

And Audi makes a lot of money from under endowed men. Only when there is a cure will some people feel confident with a short bonnet and a relaxed looking headlight/grille configuration. In the meantime fallic and shouty is where its at in Ingolstadt. 

 

Absolutely pointless comment. Nope I don't have an Audi, just fed up of bellends making comments like this. Just under two million people (men and women) bought Audis last year, you saying they were all men with small men parts? Audi paid tax on the profits, employed thousands of people, and made most customers happy. That's wrong according to you, so yet again I will call you a bellend.

bol

15 March 2018

But none the less, I do take issue with the fact that all of their cars have to look so alpha. VAG have other brands such as VW which seem a lot more confident in their metaphorical manhood, so it’s a matter of personal choice as to whether you want to come across as bursting with testosterone or not being quite as worried about it. The design language of EVs, by and large, is much less assertive, and that doesn’t really fit with the whole Audi machismo thing. Apologies if I caused offence. 

15 March 2018

  Audi have been quietly Beavering away at an EV Car, a For Door Car, that’s expected to cost £70,000 and be on the Road in 2020, if your spending that much time developing a Car, would it not have been better developing cheaper transport for the rest of us?

Peter Cavellini.

15 March 2018
Peter Cavellini wrote:

  Audi have been quietly Beavering away at an EV Car, a For Door Car, that’s expected to cost £70,000 and be on the Road in 2020, if your spending that much time developing a Car, would it not have been better developing cheaper transport for the rest of us?

Go buy a Nissan Leaf.....

Everyone knows VW are building the ID, these latest stories are all linked to them trying not to lose points against Tesla and the new Jag. You're on here everyday so you must know they have a mainstream ev coming in the shape of ID??

15 March 2018
The next VAG POS will have 30 inch wheels and no glass house whatsoever.

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