Asian brand's latest attempt to break into Europe with model that's on show at the Frankfurt show
Jimi Beckwith
12 September 2017

Chinese car-making giant Chery has revealed its Europe-bound SUV at the Frankfurt motor show.

Called the Exeed TX, is joins the Tiggo Coupé Concept at the show, which shows the brand's second European-focused model. The models are due in hybrid electric, plug-in hybrid (PHEV) or battery electric (EV) forms.

Chery CEO Anning Chen said: "By the middle of this year we had sold 68,000 plug-in hybrids; by the end of the year we will have sold 80,000 battery powered or plug-in hybrids," he said. "Our plans show that we are prepared to the be the leading OEM where the market requires [this tech] by 2025. The automotive market is changing, customers demand clean, connected and clever products."

The two new SUVs will be the earliest of a family of models to be introduced to the European market. The models will be quickest in plug-in form. Chery claims the PHEV concept model can hit 62mph in 6secs and has a top speed of 124mph. It also quotes a combined fuel economy of 157mpg, according to NEDC tests.

Chery said the battery can be charged to 80% in 30mins and will reach full charge from a domestic 220V supply in four hours - bold claims that would rank the upcoming SUV model alongside electric models from established marques like the Audi e-tron.

Chery's design features typical SUV lines and a streamlined front that's not dissimilar to that of the Land Rover Discovery. The interior gets a high-mounted infotainment screen above climate control switchgear.

The cars are built on what Chery describes as an "all-new, high-quality" platform, although the company doesn’t say whether the cars will be premium offerings that compete with the BMW X3 and Mercedes-Benz GLC or rivals to more mass-market SUVs such as the Ford Kuga and Vauxhall Grandland X. Crash safety is also highlighted as up to the standards of European manufacturers.

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Backing its bold claims for drivetrain performance, Chery has revealed a list of European manufacturers it has partnered with to produce the models. Key names include Bosch for the infotainment (which is comprised of a 10in touchscreen and 7.0in instrument cluster), Continental Automotive for the pairing's electronic architecture and renowned German engineering firm Benteler for the structure.

The markets selected for the as-yet-unnamed brand’s entry into Europe have yet to be revealed, but Chery has announced that it will open European design and engineering facilities specifically for the model. 

Chery is one of China’s largest car producers. It sold more than 700,000 cars in 2016, with 100,000 of those exported internationally. Chery’s exports made up almost 30% of China’s total car exports last year. 

The brand, if it occupies a mass-market position instead of a premium one, would be in direct competition with rival Chinese car maker Geely’s Lynk & Co brand, which sits below Volvo and was acquired from Ford in 2010. 

Read more: 

2017 Shanghai motor show - Chinese cars round-up

Chery launches DR Euro brand

Shanghai motor show 2017 - our star cars

JLR-Chery tie-up confirmed

2017 Lynk & Co 01 SUV launched at Shanghai show

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Comments
11

16 August 2017

Can anyone name (at least - a fairly well known brand) product that is made in China by a Chinese company, to a Chinese design, that is high quality?  Just one product.

16 August 2017

Can anyone name (at least - a fairly well known brand) product that is made in China by a Chinese company, to a Chinese design, that is high quality?  Just one product.

This is the problem isn't it I think that the only way that a Chinese manufacturer could make any headway in the Europe is how Hyundai & Kia started out in the UK by selling entry level cars such as the Hyundai Pony & Kia Pride ,sure they were nothing at all special but they were cheap,tough and reliable and laid the path for the future success of both manufacturers here. What Chinese vehicles have been sold here use former UK marques such as MG and LDV and have started from a low base but there's a long way to go yet. The only Chinese manufacturer to set up in it's own right has been Great Wall with the Steed pickup,but it doesn't seem to have made much of an impact in the market. I really don't think that Chery will come to Europe after Quros (also owned by Chery) decided that they weren't going to sell their cars in Europe 

17 August 2017

Yes, but those companies are both South Korean and, as you say, they built products that were/are tough and reliable.  It's why Kia felt confident in their 7-year warranty.  Chinese products are just awful.  Not only are they poorly designed and made, some of them are downright dangerous.  They have built rockets that have gone into space, so they have the ability.  As you might guess, I have asked the question on other forums for a number of years now.  Almost all the 'fairly well known' brands are American, British, European or Japanese.  NOTHING has ever come out of China of high quality to the specification I made earlier.  Their products, without exception, are cheap, unreliable, and extremely poor quality.  Why on earth would you buy one of their cars?  I despair that people buy their stuff at all - I don't.  I'm a physicist, and I wouldn't trust their engineering products to propel me along at 70mph.

29 August 2017
Bazzer wrote:

Yes, but those companies are both South Korean and, as you say, they built products that were/are tough and reliable.  It's why Kia felt confident in their 7-year warranty.  Chinese products are just awful.  Not only are they poorly designed and made, some of them are downright dangerous.  They have built rockets that have gone into space, so they have the ability.  As you might guess, I have asked the question on other forums for a number of years now.  Almost all the 'fairly well known' brands are American, British, European or Japanese.  NOTHING has ever come out of China of high quality to the specification I made earlier.  Their products, without exception, are cheap, unreliable, and extremely poor quality.  Why on earth would you buy one of their cars?  I despair that people buy their stuff at all - I don't.  I'm a physicist, and I wouldn't trust their engineering products to propel me along at 70mph.

Early South Korean models were pretty dire. The Kia Pride was an old Honda, the Hyundai Stellar used old Cortina bits and the Pony was designed by the manager who oversaw the Morris Marina. Daewoo started building old Vauxhalls.

I'd say even 50 years ago people would scoff at Japanese cars, yet now they're a benchmark for quality.

And stuff built in China - I'd say your phone, your TV, your computer, probably a got lot of components of your car were built in there. OK maybe under foreign companies design, but then look at the UK where manufacturing floundered and it took foreign companies to show that the UK can manufacture (Toyota, Honda, Nissan, TATA Jaguar Land Rover, BMW MINI etc.)

29 August 2017
WallMeerkat wrote:

The Kia Pride was an old Honda

What was I smoking...

It was a Mazda, a 121.

Sold as a Ford in the USA incidentally.

29 August 2017

Early South Korean models were pretty dire. The Kia Pride was an old Honda, the Hyundai Stellar used old Cortiyouna bits and the Pony was designed by the manager who oversaw the Morris Marina. Daewoo started building old Vauxhalls.

Where do you get this from, the Kia Pride was built by Kia for Ford and designed by Mazda,The Stellar c didn't use any Cortina components it used Mitsubishi mechanicals. It used Mitsubishi parts because George Turnbull who was a former BL executive who set up the collaboration between Hyundai & Mitsubishi,in his three years at the company he effectively started Hyundai Motor.

Daewoo were similar to Kia were also employed by General Motors much the same as Ford used Kia, the result was the Pontiac Le Mans which was based on the Opel Kadett E/Astra by the time Daewoo set up shop in Blighty,they'd redesigned it and the product was as good quality as the GM Europe products,albeiit with a not so  modern design.

To sum up South Korea undertook a steep learning curve to bring their vehicles to a sufficient quality to be acceptable to both European & North American markets,that took about twenty years, another twenty years their designs were the equal of these countries manufacturers. Should the Chinese decide to

follow this path I'm sure that they will take a lot less time  than the Koreans

 

 

11 September 2017

​What a load of old rubbish - your mobile phone is Chinese (doesnt matter what logo is stuck on the front) and so are most of the world's electronics.

XXXX just went POP.

29 August 2017
The only way to sell them is to make them cheap, very cheap. Then people might start to buy them. Otherwise trying to sell them at a similar price than an established brand is pointless.

Then again the Great Wall Steed is loads cheaper than the equivalent spec Navara's & L200's etc but they're not exactly flying out of the showrooms. I don't thinknow having only one spec ie fully loaded is a good idea for a commercial pick-up. To sell to fleet's they'd need to offer a pauper spec one too.

30 August 2017

Why will Chery be allowed to import this to Europe? The Chinese only allow joint ventures within their country (so they can nick the tech and ideas) so at the very least there should be reciprocal trade rules. No Chery imports till they partner with a Euro manufacturer specifically for this model! They might have thrown their money at a few companies in Europe, but if they want to sell Chery cars, have a joint venture like they force outside companies to do. (I realise they have absolutely nothing to steal ideas wise, but the difficulties will help to level the playing field.

12 September 2017

Looks better than the MG GS thingy

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