Chinese car maker finds way into the European market
3 March 2009

Chinese car maker Chery has found a way into the European market by rebranding its cars and assembling them in Italy.

Badged DR, the three model range consists of the DR1, 3 and 5 - a supermini, a two door mini SUV and a larger five-door SUV.

DR is an Italian firm which has been selling the DR5 in Italy since January last year; it claims 1953 sales.

The DR1 is scheduled to go on sale in Italy in April, and the company then plans to launch the DR2 in June.

The firm has also teamed up with Italy's I.DE.A to create a supercar concept. One of three submitted designs will be chosen as a winner and built as a full scale prototype for next year's Geneva show.

Dan Stevens


Geneva cars: news and images

Chery DR, Ferrari 599XX, Ford Iosis Max, Frazer Nash Namir, Hyundai ix-onic, Infiniti Essence, Kia No3, Lagonda Concept, Lamborghini Murcielago SV, Land Rover Freelander TD4_e, Mazda CX-7, Mini JCW Cabriolet, Mitsubishi iMIEV Sport Air, Nissan Qazana, Renault Megane RS, RUF Greenster, Skoda Fabia vRS, Skoda Yeti, Tata Nano Europa, Toyota Prius, Volkswagen Polo

Autocar.tv: see Mike Duff's in-depth Geneva show coverage

Lagonda Concept, Skoda Yeti, Rolls Royce 200 EX, Vauxhall Ampera, Nissan Qazana, Infiniti Essence, Bentley Continental Supersports, Ford Iosis Max

Video blogs from the show floor

Audi TT RS, Ferrari 599XX, Hyundai ix-onic concept, Kia No3, Lamborghini Murcielago SV, Mercedes E-class coupe, Peugeot 3008, Renaultsport Megane, Subaru Legacy, VW Polo


 

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