Jeep is set to accelerate its growth ambitions outside of the United States after selling more than a million cars for the first time in 2014. It is targeting a near doubling of sales to 1.9m cars by 2018.
In total, Jeep sold 692,348 cars in the US last year, just under 70 per cent of its entire sales volume. Asia accounted for 132,000 sales, while 88,000 cars were bought in China, a rise of 49 per cent year on year.
Speaking at the Detroit motor show, company boss Mike Manley said: “Our focus now is to grow localised production, notably in China and South America. We have the right products with the right appeal, but we are behind the curve in terms of being an importer into some very important markets.”
If Jeep hits its 2018 sales goal of 1.9m cars, it will mark a sales growth of 160 per cent since 2013.
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