Figures from the Autolib scheme in Paris show that around 31,000 fewer cars have entered the city since it launched in 2011.
In London, the group expects average journeys to last around 45 minutes. With each half-hour of usage costing £5, that means the average trip in this country will cost just £7.50 – making the scheme competitive against other forms of public transport. An introductory offer giving the first 500 customers their first 20 hours of journey time free is designed to encourage take-up of the scheme.
To use the Bluecars, drivers must first sign up to the Bluecity service before being sent a contactless card. That card is then used to lock and unlock the Bluecar, as well as accessing the charging grid.
As part of the sign-up process, Bluecity insures both the driver and the car, and users are encouraged to download an app allowing them to ‘reserve’ charging points at their destination up to 40 minutes in advance.
Bluepoint London says when it took over the Source London charging network in September 2014, there were 835 charging stations, with just 60% of those being serviceable. By the end of this year, there will be 1000 charging points in London with a service rate of 95%, and by 2018 the group plans for 6000 charging points with a service rate of 98-99%.
The planned charger locations won’t just be sited in Central London. The Bluecars are limited to travelling inside the M25, and charging locations are being scouted in the Greater London area as well.
When the scheme officially launches in February, only a small number of cars will be running, with access to around 200 charging stations mainly located in Central London. However, Bluepoint expects 15 London boroughs to be signed up to the scheme by next summer, bringing more charging locations – and the opportunity for more cars - to its network.
The group says that the percentage of charging bays occupied by Bluecity cars will never exceed 50%.
Key to the ongoing longevity of the scheme will be regular maintenance – something Bluepoint London boss Christophe Arnaud says was seriously lacking in the old network: “It was a catastrophe. What happened to the network was that it was set up in 2011 and no maintenance was conducted properly and charging points were down. To be able to do the maintenance properly we had to take over ownership of the chargers.” Around £10 million has so far been spent in repairing and upgrading Source London’s EV charging network.
Beyond London, the Bollore group has ambitions to expand to other cities in the UK. Arnaud says the company’s next objective is Manchester, which is expected to issue a tender for development of a car-sharing scheme next year. The company will also introduce different variants of its Bluecar in the future, with one planned example being a ‘Blueutility’ version with a flat load area at the rear and a folding front passenger seat.
“We need to be in London if you want to be seen as a true player in this field,” said Arnaud “We launched in Paris because it was logical, but [to be competitive] in Europe and in the world we have to be in London.”
Other car-sharing services by car manufacturers have met with mixed success. Daimler’s Car2Go scheme was axed in London in May 2014, with the company citing the UK’s “strong culture of private vehicle ownership” as the main reason it didn’t take off in this country.
BMW launched a similar service – dubbed DriveNow - in co-operation with Sixt in December last year, allowing users to drive a 1 Series, i3 or Mini Countryman from 39p per minute.