The launch of a Chinese-made car built to a standard that will give it a genuine chance in the European market is a significant development, but perhaps more interesting is the innovative way Geely’s new Lynk & Co sub-brand is planning to operate in Europe when sales begin in late 2019.
Behind its grammatically challenging brand name, and its mission to appeal to millennial buyers, Lynk is closely related to Volvo, with its model range set to be built on the same flexible Compact Modular Architecture (CMA) that underpins models such as the new XC40. Lynk’s first stand-alone product, an SUV named the 01, has just gone on sale in China and will soon be joined by a crossover with a lower roofline, the 02, and a conventional saloon, called the 03.
All will use the same three and four-cylinder petrol engines as their Swedish sisters, although European models will all be powered by a forthcoming hybrid powertrain that uses a dual-clutch gearbox and gives the three-pot engine electrical assistance. Ambitions are high, with Lynk & Co boss Alain Visser saying the brand plans to sell 500,000 cars a year globally by 2021.
We only got to drive the 01 briefly but can report that it will at least be competitive with more mainstream alternatives when it reaches Europe. Although the car is conventional enough, the company’s wider business model is anything but. Lynk plans to launch in Europe and the US without a dealer network and rely instead on direct sales, in a way similar to that of sister brand Polestar.