Bold, distinctive and a major break from the norm. No, not the Polestar 1 – although the Volvo spin-off’s first car certainly qualifies for most of those – but how you buy it. 

Click here for more on the all-new Polestar 1 

By offering its cars online via a flat monthly subscription, Polestar has broken away from the old-school, dealer-focused method of selling cars and adopted the model used to great success by the likes of Netflix, Spotify and even bikes in London. Other car firms have experimented with such offerings, but Polestar will be the first brand to exist largely as an online-only firm. 

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