Ansar Ali has been promoted to the position of managing director of McLaren Special Operations (MSO) from his previous role of motorsport director, which he had held for eight months in Woking.
Ali, who has held senior roles at Ford, Lotus and Caterham, and co-founded Zenos Cars in 2013, assumes the lead role at MSO as the division’s management team is combined with that of McLaren’s Motorsport arm.
The new, single department will now combine the development, creation and marketing of racing, customised and MSO-defined models. The aim is to enable closer contact with retailers and customers while combining these key revenue-generating areas of the company.
Jolyon Nash, executive director of the company’s global sales and marketing department, said: “The joining of McLaren Special Operations and Motorsport brings together the two areas of the company that design and deliver low-volume, highly bespoke offerings to their respective customers.