Ferrari to a T
The oft-made assertion that Ferrari makes more money selling branded hats and T-shirts than cars is “completely untrue”, according to a spokesman for the brand. Ferrari gets only a portion of the revenue from these products, with the rest going to the licensee. It has stated a new ambition to generate 10% of turnover from merchandise – a rise over today’s figure.
VW's ID "obligation"
Volkswagen has “an obligation” to make cars such as the ID Buzz (below) and ID Buggy – modern, electrified takes on the campervan and dune buggy – according to CEO Ralf Brandstätter, when asked if it was right to reinvent icons when VW is meant to be looking to the future. “These are cars only we could reinvent and demand from customers meant it was an obligation to do it,” he said.
Mazda's sub plot
Mazda is considering following brands such as Volvo by introducing a subscription service in the UK. MD Jeremy Thomson said: “Some customers, particularly millennials, demand a much simpler way of owning, driving, changing your car. It’s early thinking but we do see a place for it in the future.”