Lot's of talk about ‘mobility’ at the recent Geneva motor show. Well, around the car business in general, really.

I think this is the automotive equivalent of human resources or calling someone a waste collection operative: it sounds more poncy than personnel or binman/woman/person, and eventually it slips into conventional usage. I’m not even surprised any more.

Mobility – and more pertinent at the moment – shared mobility is the new, oh, I dunno, whatever the last big buzzword was. Green, perhaps? There are so many clichés that follow the car industry around that it would rather didn’t: gas guzzler, Chelsea tractor, dirty diesel. Perhaps unsurprisingly, it wants to shuffle away from them.

Mobility, as I understand it, means transport, and the trouble with transport is that you know how it is when you see those pie charts telling you how much pollution comes from a particular source: transport is always there, not mobility, putting in its 20% or whatever.

Meanwhile, mobility sits smugly on the sidelines watching transport take the rap for what is, basically, the same thing. And when the morning news shows pictures of pollution, it’s always car tailpipes and transport. Not Islington wood burners and certainly not mobility, guv’nor. You know mobility, the irritating little spiv: mobility is as clean as you like. You could blind yourself on its halo. Mobility ferries old people around or helps youngsters out of poverty.