Another day, another bold claim about electrification. This time, it was Volkswagen Group boss Matthias Muller addressing the media on the eve of its home show, the Frankfurt motor show.

Today’s claim was that every model through the group – that includes Audi, Seat, Skoda and Volkswagen to name a few – will have an electrified variant by 2030.

These big gestures on electrification are becoming too ubiquitous now to have quite the same impact as Volvo’s did earlier this year. And in the Volkswagen Group’s case, 2030 doesn’t seem awfully impressive when you think Jaguar Land Rover will achieve the same by 2020. And Volvo - which is different because every single model will be electrified in some way - rather than a variant of a model, will have its plan in play from 2019.

That, I suppose, is the downfall of being such a big group with so many platforms, so many model cycles. It’ll take a lot longer to get to that stage than for Volvo and JLR which, by comparison, are relatively small.