The third-generation Seat Leon has greater strategic importance for Seat than either of its older namesakes. Not so long ago, Volkswagen’s Spanish outpost made plenty of larger and more expensive models than its conventional Golf-sized family hatchback, such as Alteas, Altea XLs, bustle-back Toledos and the like.
Now, after the introduction of the Mii city car and the new Toledo in particular, the company’s portfolio is both simpler and cheaper. A stronger portfolio means a change in customer relationships, too, and Seat expected the Leon to overtake the outgoing Ibiza as its best-selling model over the next few years to become a flagship car for the brand. Although that balance has been redressed somewhat by the emergence of the new, class-leading Seat Ibiza.
Cutting the old Seat Leon ties
The Leon's increased significance to Seat has wrought extra distinctiveness and obvious new qualities from the car. Compared with the previous Leon hatchback, the current one is appealingly sharp-suited, richer and more practical, more technologically sophisticated, lighter, more powerful and more efficient.
Such a transformation is a major undertaking and a major success for a car company affected more than most by the Eurozone’s financial meltdown. This is also the first Leon to be available in a range of bodystyles: as a regular five-door hatch, a three-door ‘SC’ coupé, a longer five-door ‘ST’ estate or as the more-rugged X-Perience.