Aston Martin hasn’t exactly gone gangbusters since Ford sold it, but you can’t say that it has failed, either. In fact, there’s a buzz about the place, thanks to a raft of new models, motorsport activity and the flourishing global economy.
Yet at the same time, Aston desperately needs a new generation of engine and electrical technology if it’s to compete on the global stage against pioneers such as Ferrari, Porsche and McLaren. Step forward Mercedes’ parent company Daimler, which now owns five per cent of Aston. As our story reveals, AMG will become a crucial supplier for the next generation of models.
However, we can’t help thinking that Aston’s future could be even rosier if Mercedes took full control. Imagine a scenario where Aston had full access to Merc’s technology, sales, marketing and financial clout. Plus the opportunity to operate in other sectors, too. A Lagonda SUV would be a strong rival to Bentley’s SUV and to Range Rover, for instance.
Our spies tell us that some Mercedes-Benz and Aston Martin insiders want this to happen. Let’s hope that they can broker it.
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Aston Martin Future
Agreed
I also agree with the above comment about using the Lagonda name for a new luxury saloon to compete with the likes of Rolls Royce and Bentley and they should completely forget about doing yet a huge, fast SUV - let everyone else do that. Mercedes had a bit of a failure with the Maybach so perhaps they would satisfy themselves with a Lagonda done by a British company - after all we know how to do that sort of thing better than anyone else.
Lagonda limo, not SUV.