New factory? Check. State of the art manufacturing processes? Step this way. An all-new car sitting on an infinitely adaptable bonded aluminium platform? Ker-ching. And so, with the arrival of the DB9 in 2003, was the modern Aston Martin born.
It is, however, unlikely they’d have anticipated at the time that, all these years later, the same fundamental car would still be in production.
But while the others were snapped up in short order by vast conglomerates, Aston Martin went it alone. Today, it is the only low-volume yet mainstream premium car manufacturer not owned by a massive automotive multi-national.
So while this leaves Aston to pursue its own agenda and able to make decisions in a fraction of the time possible by rivals with supervisory boards to convince, so too does it lack their access not only to money and the ability to borrow large sums of it, but also to technology, manufacturing facilities and, above all, purchasing clout.